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BASF · 1 day ago

Director of Global Technical Marketing & Technical Service, Lubricant Components

Houston, TX

Full-time

Hybrid

Director/Executive

BASF is a leading chemical company seeking a Director of Global Technical Marketing & Technical Service for Lubricant Components to join their Performance Chemicals team in Houston, TX. The role involves leading the global technical marketing and service organization, defining strategies, and driving product adoption to support business growth.

AgricultureChemicalIndustrial EngineeringManufacturingOil and GasProduct Research

Comp. & Benefits

No H1B

Responsibilities

Defining and driving the global technical marketing strategy and value propositions for lubricant components, aligning product positioning with customer requirements, market needs, regulatory trends, and BASF strategic objectives

Building, leading, and mentoring a global, matrixed team by setting clear priorities, KPIs, development plans, and ensuring strong capability and execution excellence

Acting as the senior technical escalation point for strategic accounts (lubricant blenders, OEMs, industrial users), resolving complex technical challenges, and maintaining executive-level customer relationships

Collaborating closely with Laboratory & Innovation Management, Product Management, Sales, Commercial Excellence, Regulatory Affairs, Supply Chain, and Manufacturing to ensure product roadmaps, launch readiness, and effective commercial support across regions

Creating standardized global technical collateral, application guides, training programs, field-trial playbooks, and digital tools to support consistent commercialization and scalable adoption of lubricant components across regions

Ensuring timely execution of technical projects and customer requests—including product development activities, quality-complaint investigations, validation work, and raw-material adoption—while maintaining oversight of global lubricant regulations, OEM specifications, ASTM/ISO test methods, and sustainability drivers

Representing BASF in industry bodies, standards committees, and customer forums, and translating R&D innovations into customer-facing solutions that support global product launches, commercialization, lifecycle management, localization, and reformulation for regional requirements

Owning budgets for global technical marketing and service, prioritizing investments for capability building, trials, and commercialization support, tracking ROI, and ensuring CRM and knowledge-management systems capture learnings, adoption rates, launch performance, and data needed for informed decision making

Qualification

Technical marketing strategyTechnical service leadershipMatrix team managementProduct launch managementAdvanced technical degreeCRM systems (Salesforce)BI platforms (Power BI/Tableau)Stakeholder managementPeople leadershipData-driven decision makingCommunication skills

Required

Hold an advanced technical degree (MS/PhD) in Chemical Engineering, Chemistry, Tribology, or a related discipline

Bring significant experience in technical marketing, technical service, or application development, with proven success leading matrixed teams and delivering large cross-regional programs

Can translate technical differentiation into commercial value propositions, support strategic accounts and tender processes, and contribute to pricing and portfolio decisions

Demonstrate strong people-leadership and stakeholder-management skills, with experience leading globally distributed teams in a matrix environment, and communicate effectively at technical and executive levels

Have the ability to synthesize market, technical, and regulatory inputs into strategy, prioritize investments, and use data to drive decision-making, including comfort with business KPIs and P&L implications

Possess experience managing complex product launches, validation programs, and scale-up activities across multiple regions and stakeholder groups

Are willing to travel internationally to customer sites, production facilities, and industry events

Preferred

MBA or business qualification is an advantage

Experience with CRM systems (Salesforce preferred), LIMS, BI platforms (Power BI/Tableau), and digital tools for diagnostics, data collection, and knowledge sharing