Measured · 1 month ago
Associate Director, Go-to-Market Operations
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
7+ years expMeasured is a pioneer in incrementality-based media measurement and optimization, utilizing AI to manage and optimize significant media investments. The Associate Director of GTM Operations will operationalize the collaboration between sales and marketing, ensuring efficient processes and visibility into performance across the funnel.
AnalyticsSaaS
Responsibilities
Manage operations of the GTM funnel — from marketing-qualified lead (MQL) to closed-won revenue
Partner with marketing to optimize lead capture, scoring, routing, and attribution through HubSpot and all systems used in marketing to sales handoff
Monitor and optimize for conversion rates at each funnel stage; identify drop-off points and recommend corrective actions
Ensure seamless handoffs across GTM (Marketing, Sales, and CS) through documented processes and SLAs
Manage CRM hygiene and enforce operational best practices to ensure accurate pipeline and forecasting data
Support account planning, target segmentation, and lead routing logic to drive efficiency
Create enablement resources, dashboards, and playbooks to increase sales velocity and accountability
Own system integrations across HubSpot, Gong, Google Workspace, and data visualization tools
Build and maintain dashboards that provide clear visibility into marketing & sales and Customer Success performance, pipeline health, and revenue progress
Audit data across sources to ensure accuracy and consistency for leadership reporting
Translate business objectives into measurable KPIs and ensure all teams have visibility into progress
Communicate insights and process updates clearly and proactively to GTM leadership
Support sales and marketing leadership with ad hoc reporting and special projects
Qualification
Required
7+ years in Sales Operations, Marketing Operations, or GTM Operations at a high-growth B2B SaaS or data/analytics company
Strong command of HubSpot CRM and Marketing Hub, with working knowledge of automation and attribution systems
Proven track record improving funnel conversion rates, pipeline integrity, and operational efficiency
Highly analytical with strong Excel/Google Sheets and data visualization skills (e.g., Tableau)
Comfortable managing multiple projects, proactively getting organizational alignment on priorities, prioritizing under deadlines, and operating autonomously
Excellent communicator — able to simplify data into actionable insights for both technical and commercial teams
Confident decision-maker with the ability to take calculated risks and navigate ambiguity effectively
Driven by curiosity and initiative to improve processes and explore new approaches
Demonstrated ability to operate autonomously while contributing effectively within a collaborative team setting
Comfortable with rapid change
Leads with integrity and embraces diversity in all forms
Benefits
100% Remote
Competitive Total Rewards and flexible paid time off
Opportunities to give back through Measured for Good
Engaged, diverse, and curious culture
Award-winning technology powered by an agile, collaborative team
Company
Measured
Measured is the pioneer and leader of incrementality-based media measurement and optimization.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$21MKey Investors
Telescope Partners
2022-05-04Series Unknown· $21M
Leadership Team
Trevor Testwuide
CEO, Co-Founder
Michael Finnell
Senior Vice President, Marketing
Recent News
Destination CRM
2025-10-04
Company data provided by crunchbase