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Aledade, Inc. · 1 month ago

Sr. Digital Marketing Specialist, Remote

United States

Full-time

Remote

Mid, Senior Level

$76K/yr - $86K/yr

5+ years exp

Aledade is a public benefit corporation focused on empowering independent primary care practices to improve patient care and thrive in value-based care. The Senior Specialist, Digital Marketing will lead comprehensive digital marketing strategies, manage channel operations, and optimize performance across digital channels to engage target audiences and meet business objectives.

Health CareMedicalPrimary and Urgent CareWellness

Comp. & Benefits

Responsibilities

Develop and manage advanced paid advertising strategies for platforms like Google PPC, LinkedIn, and programmatic to ensure strategic alignment of marketing initiatives with overarching business goals while maintaining a consistent brand message across all platforms

In platform execution of paid media initiatives with a focus on channel management, budget allocation and ad optimizations to maximize ROAS

Collaborate with design and content teams to craft effective advertising creatives and messaging

Oversee the monitoring, reporting and optimization of digital campaigns, implementing A/B testing, and using advanced analytics to drive performance

Work with third party vendors and agencies in order to activate paid media initiatives in market

Design, build, and optimize complex and integrated marketing automation workflows and nurture campaigns in Hubspot

Develop, manage, and execute strategic email marketing plans, incorporating advanced segmentation, personalization techniques, and A/B testing for enhanced customer engagement and ROI

Build and optimize high-converting landing pages using Hubspot to improve performance for lead generation and conversion goals

Collaborate with marketing operations to ensure that the lead scoring models and lifecycle marketing programs are aligned with business objectives along with email marketing and landing page best practices

Develop comprehensive reporting dashboards and KPI tracking systems within marketing automation platforms to provide actionable insights

Analyze campaign performance, attribution, and ROI across all marketing automation channels

Provide actionable insights and recommendations based on data analysis

Create regular performance reports for leadership and cross-functional teams

Implement continuous optimization strategies based on performance metrics

Document and share advanced best practices for digital marketing processes

Qualification

Digital marketing strategyPaid media managementMarketing automationHubSpot proficiencyGoogle AdwordsEmail marketingVendor managementCommunication skillsAttention to detailProblem-solving skills

Required

Bachelor's degree in Marketing, Communications, Business, or a related field

5+ years of experience in digital marketing, with expertise in paid media, email marketing and marketing automation

Experience and proficiency creating and executing on paid media campaigns in platforms like Google Adwords, LinkedIn, and programmatic platforms

Experience and proficiency working in Hubspot to create emails, landing pages, and workflows

Preferred

Expert proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, or similar)

Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn and programmatic advertising

Strong analytical and problem-solving skills, with advanced skills in marketing analytics and reporting tools (Google Analytics, marketing platform analytics, SFDC dashboards)

Excellent attention to detail and quality assurance mindset with the ability to manage multiple projects and priorities simultaneously

Strong communication skills and ability to build dashboards and reports to present data insights

Hubspot marketing certifications

Excellent written and verbal communication skills and experience managing vendor and agency relationships

Google Adwords, Google Analytics and LinkedIn advertising certifications

Experience working in an agile marketing framework

Benefits

Flexible work schedules and the ability to work remotely are available for many roles

Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners

Robust time-off plan (21 days of PTO in your first year)

Two paid volunteer days and 11 paid holidays

12 weeks paid parental leave for all new parents

Six weeks paid sabbatical after six years of service

Educational Assistant Program and Clinical Employee Reimbursement Program

401(k) with up to 4% match

Stock options

And much more!

Company

Aledade, Inc.

Glassdoor3.9

Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care.

Founded in 2014

Bethesda, Maryland, USA

1001-5000 employees