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PlayOn Sports · 3 weeks ago

Director, Research and Analytics

NYC Metro Area

Full-time

Hybrid

Lead/Staff, Director/Executive

$130K/yr - $150K/yr

4+ years exp

PlayOn Sports is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. They are seeking a highly analytical and strategic Director of Research & Analytics to lead audience research and development strategies for the company’s National Ad Sales division, with responsibilities that include developing comprehensive audience analysis reports and guiding research initiatives.

BroadcastingContentDigital MediaEvent ManagementEventsInternetNewsTicketingVideo on DemandVideo Streaming

Hiring Manager

Sara Luebke

Responsibilities

Derive impactful audience data and insights to be used for client-facing sales/marketing materials, brand pitches and marketplace engagement

Participate in the development of MaxPreps’ GTM informed by research, analytics, and creative storytelling

Develop and implement ongoing research initiatives that align with PlayOn’s business objectives and market position

Oversee multiple end-to-end research projects to ensure timely completion and delivery against key business objectives

Partner with key stakeholders across PlayOn to influence company’s audience strategy

Partner cross-functionally to develop proactive audience positioning insights that fuel brand partnership opportunities and support multichannel content / editorial initiatives

Provide ongoing management and development of media kit and marketing materials / templates / decks through consistent audience monitoring and incorporation of key insights derived by data platforms within PlayOn’s technology stack

Influence pre- and post-sale workflows tied to the delivery of valuable, competitive marketplace insights for client presentations and campaign reports

Conduct ongoing cross-platform (web, app, social) analyses tied to brand ethos, audience storytelling, and supporting marketing materials

Spearhead thought leadership initiatives that yield white papers that position PlayOn as a leader in the HS sports space

Manage key vendor relationships including Comscore, ListenFirst

Qualification

Audience researchData analysisProject managementComscoreGoogle AnalyticsListenFirstMicrosoft ExcelPowerPointInterest in sportsCommunicationTeam collaborationStrategic thinking

Required

Bachelor's Degree and 4-6+ years research and/or data-driven client strategy experience

Demonstrated track record of leveraging audience insights derived from Comscore, Google Analytics, ListenFirst and/or similar platforms to build brand positioning narratives

Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members

Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes

Organized, strategic thinker who's able to take concepts to reality for internal teams, media agencies and brand partners

Strong written and verbal communication skills

Interest in and enthusiasm for high school and broader sports marketplace

Proficient in Microsoft Excel, PowerPoint, Keynote and Pitch.com

Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more