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Gucci · 1 month ago

GUCCI Assistant Manager, Performance Media

New York, NY

Full-time

Hybrid

Mid Level

$80K/yr - $80K/yr

3+ years exp

Gucci is a renowned fashion brand seeking to innovate in the digital marketing space. The Assistant Manager, Performance Media will manage performance media campaigns across digital channels to drive traffic and revenue, collaborating closely with cross-functional teams and external partners.

ApparelFashionJewelryLeisure

Responsibilities

Develop comprehensive media plans aligned with quarterly Gucci HQ marketing briefs, with a focus on driving traffic and sales to Gucci.com and retail stores

Serve as the day-to-day contact with the global HQ team for plan development, asset approval, and campaign execution

Adapt media strategies in response to the evolving digital landscape and emerging trends

Manage the creative asset matrix across performance channels to ensure timely delivery and launch across the full marketing funnel

Implement and evolve Global Media Guidelines to reflect current market conditions and platform innovations

Monitor industry developments and share key insights with regional and global stakeholders

Oversee daily campaign operations, including performance monitoring, pacing, and optimizations

Analyze key performance indicators (KPIs) to identify actionable insights and opportunities for improvement

Partner with media agencies to adjust targeting, bidding, and budgets in real-time to meet business objectives

Apply critical thinking and digital best practices to balance performance goals with brand integrity

Forecast incremental revenue and volume opportunities to support cross-functional business planning and financial reporting

Aggregate and analyze campaign data from multiple sources to produce insightful performance reports

Collaborate with the ecommerce team to align monthly traffic and revenue forecasts and ensure accountability toward shared targets

Integrate data from Google Analytics, Meta Pixel, Brand Lift studies, and other sources to assess campaign health and business impact

Champion a test-and-learn approach, continuously running A/B tests and platform experiments across paid social and paid search

Evaluate results to determine optimal audience targeting, bidding strategies, creative formats, and platform mix

Qualification

Digital media experienceCampaign managementData analysisPowerPoint skillsExcel skillsVisual storytellingMicrosoft Office SuiteCommunication skillsAttention to detail