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Plaid Enterprises · 3 weeks ago

Social Media Marketing Manager, Content - Strategy (HYBRID)

Norcross, GA

Full-time

Hybrid

Senior Level

7+ years exp

Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category, inspiring creativity through innovative products. The Social Media Marketing Manager will lead the social media strategy, manage content across various platforms, and drive community engagement to enhance brand storytelling.

ArtConsumer GoodsManufacturing

Responsibilities

Execute social strategy for multiple brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart, and Arteza

Manage the social content calendar and publishing across Instagram, TikTok, Facebook, Pinterest, and YouTube

Collaborate with influencers and brand ambassadors to develop compelling content that aligns with seasonal campaigns and product launches, while also driving UGC, and expanding brand collaborations

Develop and manage UTM tracking to accurately measure campaign performance, track referral traffic, and evaluate content effectiveness across platforms

Integrate social SEO strategies to increase discoverability and relevance across platforms

Leverage AI-assisted tools for content ideation, audience insights, and workflow efficiencies while maintaining human-led creativity and brand authenticity

Implement social listening protocols for real-time monitoring of brand sentiment and rapid response to emerging trends or issues

Analyze key performance indicators including follower growth, engagement, traffic, and ROAS to refine strategy and maximize results across all social channels

Write engaging, on brand copy for social media posts, captions, and campaigns that reflect each brand’s voice and drive audience engagement across platforms

Stay ahead of social media trends and platform updates to ensure Plaid remains culturally relevant and innovative

Partner with internal marketing team and outside agencies to align organic and paid strategies

Act as community manager for key channels, engaging directly with creators, makers, and customers

Support cross functional priorities, including retail campaigns, loyalty program promotion, influencer activations, and new product launches

Qualification

Social media strategySocial media toolsData-driven decision makingCopywritingPerformance analyticsTeam managementVisualEditorial eyeFast-paced environment