Red Bull · 21 hours ago
Manager, Field Marketing
Oklahoma City, OK
Full-time
Onsite
Mid, Senior Level
$86K/yr - $110K/yr
3+ years expRed Bull is a leading brand in the energy drink market, and they are seeking a Field Marketing Manager to enhance the local presence of the brand. This role involves building local networks, implementing marketing initiatives, and ensuring a strong brand image through strategic marketing efforts in the field.
Food and BeverageWholesale
Responsibilities
Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand
Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution
Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with regional & national Sports, Culture, and Brand Marketing team)
Lead local regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the regional national team
Region will include Oklahoma, New Mexico, and Wichita, KS
Work in conjunction with regional sales to build mental and physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity
Work cross-functionally, managing internal and external requests in line with the annual business plan priorities
Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation
Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities
Always have the 'consumer' and 'brand' eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way
Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes
Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local sport/fitness and culture opinion leaders relevant to our target, entrepreneurial communities, local media outlets (TV, radio, print, digital and social media))
Collaborate with Sports Marketing teams to incorporate Red Bull athlete activations in plans and build smart 360 plans to amplify reach
Continually re-apply global, national and regional best practices when and where it makes sense
Collaborate with regional sports event marketing to leverage the Event Vehicle program in the right way to excite and surprise consumers
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes
Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early
Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities
Ensure digital and social media sit at the heart of every field marketing activity
Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media House)
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring
Source, hire, train and manage FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field scenes
Coach FMSs in sourcing, hiring and training their Student Marketeers, approving every hire
Set regional objectives and clear goals for FMSs to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance reviews
Provide on-going coaching and support to ensure FMSs achieve their deliverables
Regularly assess and identify development needs of the FMSs working closely with the Head of Field to help make it happen
Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance
Develop and manage the regional budget with the support of the head of field and regional marketing team
Constantly identify cost saving opportunities and other efficiencies for the company in the region
Manage field expenses and general administration
Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities
Qualification
Required
3+ min years marketing experience
People management experience with a proven track record in hiring, training, and motivating teams
Experience in working with commercial teams – general sales or trade marketing
Proven background in negotiation and management of budgets
A ‘connector' who has excellent communication and networking skills, who can open doors and excite people for an idea
Strong leadership, planning and project management skills
A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns), with a strong understanding of EPC culture in sports and culture in the region
A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice
Ability to multi-task and work in cross-functional teams with different objectives and personalities
Excellent communication skills, orally and in writing, including presenting and training abilities
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Must have valid US driver's license
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
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