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Finalsite · 1 month ago

Associate Product Marketing Manager- Comms

United States

Full-time

Remote

Entry Level

$47K/yr - $95K/yr

2+ years exp

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students and engage families. As an Associate Product Marketing Manager, you will support go-to-market strategies, product positioning, and messaging to showcase the unique value of Finalsite’s product area, particularly focusing on Communications tools.

EdTechEducationInternet

Culture & Values

No H1B

Responsibilities

Partner with the team leader to execute GTM plans for new enrollment features and initiatives

Develop positioning and messaging that reflects product value and voice of the customer

Create marketing collateral, enablement materials, digital content, and communications to drive product awareness and adoption

Support market research and competitor analysis to inform strategy and positioning

Collaborate closely with Product, Sales, Client Success, Enablement, Demand Gen, and other teams to drive alignment

Contribute to sales success by developing collateral, product training, and tools aligned to customer personas and use cases

Be the marketing subject matter expert on your product, your roadmap, and your customer needs

Partner with customers to identify case study and testimonial candidates

Develop a strong understanding of customer success

Create guides and best practices that drive successful product adoption

Track campaign performance and provide reporting to optimize efforts

Qualification

Product marketingGTM strategiesSales enablementContent productionMarket researchCustomer-centric mindsetExperience in edtechCommunicationAttention to detailTeam-first mindsetStorytelling skills