Ridgeline · 2 weeks ago
Website and Digital Marketing Lead
Reno, NV
Full-time
Onsite
Senior Level
$135K/yr - $158K/yr
5+ years expRidgeline is an industry cloud platform for investment management, seeking a Website and Digital Marketing Lead to enhance their web presence. The role involves managing Webflow, designing digital experiences, and driving marketing strategies to convert visitors into qualified leads.
Artificial Intelligence (AI)Information TechnologySoftware
No H1B
Responsibilities
Build, manage, and evolve Ridgeline’s Webflow instance as a scalable, component-based CMS aligned with our brand and design system
Design and implement modular, high-performing landing pages and site structures optimized for speed, accessibility, and enterprise readiness
Develop reusable components and page templates that streamline marketing campaign launches and improve team velocity
Own demo/contact workflows, from form UX to routing and attribution across Salesforce and marketing automation platforms
Translate campaign briefs into compelling digital experiences that convert visitors into qualified leads
Establish and enforce web governance processes, including SLAs, documentation, and intake prioritization
Collaborate with Product Marketing to ensure messaging is clear, targeted, and conversion-optimized for investment audiences
Drive SEO strategy through metadata, schema, and optimized IA, while maintaining accessibility and UX best practices
Partner with RevOps to implement tracking via Google Tag Manager, GA4, and other tools to ensure clean attribution and funnel visibility
Identify and run A/B tests and multivariate experiments to improve conversion and continuously enhance web performance
Act as the Center of Excellence for all things digital—upskilling the team and ensuring internal stakeholders understand the platform’s capabilities
Collaborate cross-functionally with Design, Legal, Security, and IT to ensure compliance, brand consistency, and performance standards
Qualification
Required
5–8 years in website management, Webflow development, or digital marketing within B2B SaaS
Proven Webflow expertise, with a portfolio showcasing component libraries, custom interactions, and CMS complexity
Strong HTML/CSS skills and ability to troubleshoot or implement lightweight JavaScript when needed
Experience executing enterprise buyer journeys and building pipeline-driving digital campaigns
Deep understanding of SEO, UX, performance optimization, and accessibility
Familiarity with Figma, Google Tag Manager, GA4, and CRM/MAP integrations (Salesforce, HubSpot, Marketo, etc.)
Excellent cross-functional communication and project management skills
Ability to think strategically while executing hands-on—comfortable working independently and cross-functionally
Preferred
Experience in fintech or investment/wealth management
Familiarity with localization or multi-language site strategy
Background in category creation, brand storytelling, or campaign strategy
Exposure to experimentation platforms or personalization engines
Benefits
Unlimited vacation
Educational and wellness reimbursements
$0 cost employee insurance plans
Company
Ridgeline
Ridgeline is a computer software company that specializes in software development to deliver for the investment management industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dave Blair
Chief Executive Officer
Lisa Faucher
SVP, Enterprise Operations
Recent News
Company data provided by crunchbase