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DTN · 1 day ago

Marketing Operations Manager

United States

Full-time

Remote

Mid Level

$71K/yr - $95K/yr

DTN is a global data and technology company that helps operational leaders in various industries make smarter decisions. They are seeking a Marketing Operations Manager to ensure the efficiency of their marketing technology stack, particularly focusing on HubSpot, while managing data quality and driving business growth through process optimization.

AgricultureInformation Technology

Work & Life Balance

Responsibilities

MarTech Stack & Systems Management

Platform Ownership: Serve as the primary administrator and expert for our marketing technology stack, with a primary focus on HubSpot Marketing Hub and Operations Hub

Technical Implementation: Implement and manage marketing assets such as forms, CTAs, and trackable assets

Ensure proper lead flow and attribution

Integrations: Manage integrations with key platforms like Salesforce, Zoom, and others, ensuring a seamless flow of data between systems

System Maintenance: Proactively manage and maintain the technology stack, including user permissions and system updates

Data Governance & Quality

Data Integrity: Be directly responsible for the health and cleanliness of our HubSpot database. Partner with Director of Data to ensure data accuracy, consistency, and completeness

Data Enrichment & Hygiene: Implement strategies and tools for data enrichment and regularly perform maintenance tasks, including deduplication and data standardization

Segmentation & Personas: Manage the creation and maintenance of a well-structured contact database, enabling targeted marketing efforts through sophisticated segmentation and persona data

Compliance: Ensure all data practices are compliant with relevant regulations (e.g., GDPR, CCPA)

Workflow & Process Optimization

Lead Management: Maintain and optimize lead scoring models and routing rules to ensure qualified leads are delivered to the right sales reps in a timely manner

Process Improvement: Identify opportunities to streamline and automate system processes to increase efficiency and scalability

Optimization: Continuously monitor campaign performance, identify areas for improvement, and implement A/B tests to optimize conversion rates and engagement

Collaboration & Support

Cross-Functional Alignment: Partner with Marketing and Business Operations to ensure a seamless lead handoff process to agentic AI and SDR

Stakeholder Support: Provide support and training to internal stakeholders on HubSpot functionality and best practices

Qualification

HubSpot MasterySalesforce IntegrationData GovernanceWorkflow AutomationReporting & AnalyticsAttention to DetailCommunicationProblem-Solving

Required

HubSpot Mastery: An expert user of HubSpot Marketing Hub and Operations Hub, with deep, hands-on experience in advanced features, system administration, and automation

Salesforce Integration: In-depth knowledge of setting up and managing a seamless integration between HubSpot and Salesforce

You must be proficient in resolving data sync issues, ensuring proper field mapping, and maintaining data integrity

Data-Driven Mindset: A strong analytical aptitude with the ability to interpret data and translate it into actionable insights

Workflow Automation: Highly skilled in building automated workflows and data management flows within HubSpot to proactively fix data quality issues

Reporting & Analytics: The ability to build robust dashboards and reports in HubSpot to monitor data quality and provide actionable insights

Attention to Detail: Meticulous attention to detail and a commitment to data accuracy and quality

Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Problem-Solving: A proactive and creative problem-solver who can troubleshoot technical issues and optimize processes

Education: Bachelor's degree in Marketing, Business, Computer Science or a related field

Preferred

Certifications from major marketing automation platforms like HubSpot, Marketo, or Salesforce are highly valued

Benefits

Unlimited PTO

Flexible working hours

Remote work model (position dependent)

Competitive Medical, Dental and Vision Insurance Plans

6% 401K matching

Unlimited access to 13k+ courses via learning platform to support employee career advancement

Employee Assistance Program (EAP)

Company

DTN

DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions.

Founded in 1999