Moët Hennessy · 2 weeks ago
Manager, Trade Marketing - Hennessy
New York, United States
Full-time
Hybrid
Mid, Senior Level
5+ years expMoët Hennessy is a leader in luxury wines, champagnes, and spirits, offering unmatched career development opportunities. The Manager, Trade Marketing - Hennessy will adapt brand strategies into visibility and selling materials, create brand programs, and serve as a liaison between Brand Teams and the Field & Trade Marketing Lead.
Wine & Spirits
No H1B
Responsibilities
Work closely with Brand teams to translate brand strategy and brand platforms into commercial brand standards & tactical guidelines, for both the on & off premise channels and at the subchannel
Create core brand commercial program ideas & selling materials for: Off/On-premise activations, event/activation inspiration, mood boards, custom visibility and other needs at the moment of purchase
Create and update sell sheets/ selling materials for MH Sales and distributor sales reps to drive the business forward, including documents that: describe our heritage, craftsmanship, accolades, portfolio of products
Maintain Brand Assets on internal and external platforms (Most Relevant and Properly Named for Consistency)
Engage and oversee 3rd party agencies as needed to support with the ideation and creation of materials
Lead all Weekly Status Calls with Brand, Procurement & Creative Agencies
Create best in Class POSM through collaboration with Brand Team, Procurement & Creative Agencies
Oversee POSM Budget, ensuring purchases and related costs fall within designated budget
Work with Maison on Annual Commitments and Monthly Purchases
Day to Day Management, Oversee POSM Images, Details, Allocations, Catalogs and Quarterly Scrapping Exercise
Collaborate closely with Brand team to translate latest brand strategies and positioning into commercial guidelines and program. Ensure that brand teams provide and roll out programs on a quarterly cadence, in line with the business needs
Collaborate and support Field Marketing team on program details and availability of materials, and support them with key initiatives including Maison and winemaker visits as needed
Collaborate closely with Customer Programming Leads to communicate brand guidelines and ensure subchannel playbooks and programs are in line with Brand strategy
Work with Consumer Insights to distill and incorporate consumer trends into selling materials
Manage Timeline targets & internal/external stakeholders to produce Program assets
Qualification
Required
Bachelor's degree or relevant industry experience required
5+ years of marketing or creative marketing experience in the wines and spirits, consumer packaged goods, or retail industries
Strong business/commercial strategy experience
Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
Strong analytical skills with desire to work with information systems and digital platforms
Excellent planning and organization skills
Clear written and verbal communication skills
High level of organization/project management capabilities
Project Management skills, cross-functional team player with a proactive mindset
Deep understanding of brand strategy, priorities, and positioning to translate and uphold guidelines in the commercial organization
Able to deliver results and balance needs for both Brand Teams and Field Marketing / Commercial Sales Team
Highly refined organizational skills and experience managing a substantial number of projects and details simultaneously
Plans and prioritizes work to meet commitments aligned with organizational goals
Preferred
Experience working within the beverage alcohol & three-tier system is a plus, but not required
Benefits
Medical, dental, vision, mental health support resources, fertility and family building programs.
Competitive salary
Retirement savings plan (e.g., 401(k) with company match)
Financial coaching
Legal resources
Commuter benefits
Pet, renter, home and auto group rates
Life insurance and disability coverage.
Hybrid work schedule
Generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave.
Opportunities for training and continuing education
Tuition reimbursement.
Plum Benefits and Perkspot.
Company
Moët Hennessy
Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Manny Lora
Vice President - Distributor Partnerships for New York
Alamin Howlader
Corporate Partners
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