Electronic Arts (EA) · 1 day ago
Lead CRM Analyst
Redwood City, CA
Full-time
Hybrid
Senior Level
$138K/yr - $212K/yr
5+ years expElectronic Arts (EA) creates next-level entertainment experiences that inspire players and fans around the world. They are seeking a Lead CRM Analyst to strengthen EA’s cross-franchise email program by delivering insights that improve targeting, content, cadence, and lifecycle strategy, ultimately guiding decisions that elevate retention, engagement, and monetization through high-performing email experiences.
ComputerMobilePublishingVideo GamesWeb Development
Responsibilities
Analyze email performance trends to uncover actionable insights that improve lifecycle outcomes
Explore internal datasets to understand player behavior across franchises and audience segments
Recommend enhancements to email measurement, targeting methodology, and data pipelines
Build dashboards and reports that present clear, data-driven recommendations
Design, evaluate, and interpret experiments that optimize email content and segmentation
Partner with CRM and franchise teams to refine audience strategies and measure impact
Manage multiple analytical workstreams with structured planning and transparent communication
Qualification
Required
Bachelor's degree in a quantitative field or equivalent experience
5+ years working with marketing or lifecycle analytics
SQL proficiency working with complex, large-scale datasets
Experience applying statistical methods such as hypothesis testing and regression
Experience building descriptive or predictive models
Experience presenting insights through dashboards or visualizations
Experience collaborating with cross-functional teams
Preferred
Expertise working with email performance metrics and lifecycle data
Skill designing and evaluating experiments for content and segmentation
Skill translating broad questions into structured analytical plans
Experience managing concurrent, data-focused projects
Benefits
Paid time off (3 weeks per year to start)
80 hours per year of sick time
16 paid company holidays per year
10 weeks paid time off to bond with baby
Medical/dental/vision insurance
Life insurance
Disability insurance
401(k) to regular full-time employees
Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave)
Extended health/dental/vision coverage
Retirement plan to regular full-time employees
Healthcare coverage
Mental well-being support
Retirement savings
Paid time off
Family leaves
Complimentary games
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
10001+ employees
H1B Sponsorship
Electronic Arts (EA) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (139)
2024 (105)
2023 (207)
2022 (233)
2021 (198)
2020 (145)
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Marija Radulovic-Nastic
Chief Technology Officer (CTO)
Laura Miele
COO & EVP of marketing, commercial
Recent News
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