Physicians' Primary Care of Southwest Florida · 1 day ago
Marketing Coordinator
Fort Myers, FL
Full-time
Onsite
Mid Level
4+ years expPhysicians’ Primary Care of Southwest Florida is a premier multi-specialty primary care practice seeking a Full-Time In-House Marketing Coordinator to join their Administration Team. The role involves collaborating with leadership to develop marketing plans, creating content for various channels, and managing community outreach events to promote the practice's services.
Health CareHealth DiagnosticsHospitalPrimary and Urgent CareTherapeutics
Hiring Manager
Jenna Kipfinger
Responsibilities
Collaborate with the practice’s leadership team to develop and execute comprehensive marketing plans and campaigns
Create tailored marketing messages to reach and engage target audiences effectively
Works with external company to oversee social media accounts, including content creation, scheduling, and engagement
Develop and implement email marketing campaigns to inform and engage current and prospective patients, as well as internal campaigns
Plan and execute community outreach events, health fairs, and other promotional activities
Coordinate with vendors, manage event logistics, and ensure successful event execution
Create compelling content for various marketing channels, including blog posts, newsletters, flyers, and social media
Monitor and manage online reviews and patient feedback to maintain a positive brand image. This includes recruitment reviews
Assist with administrative tasks related to marketing projects and campaigns
Coordinates and attends community and networking events to promote Physicians’ Primary Care's adult medicine and pediatrics divisions
Collaborate with the HR Director to create recruiting campaigns and facilitate positive recruiting endeavors in the community
Works with marketing assistant to ensure projects completed
Maintain marketing materials inventory and manage relationships with external vendors and agencies
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration, or a related field
4+ years of experience in marketing in the healthcare or medical industry
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools)
Strong written and verbal communication skills with an eye for detail
Creative thinking and problem-solving abilities
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Preferred
Knowledge of healthcare marketing regulations and compliance is a plus
Company
Physicians' Primary Care of Southwest Florida
Our multi-specialty group consists of over 45 providers specializing in internal medicine, adult medicine and pediatrics with offices located in Fort Myers, Cape Coral, Lehigh Acres and Estero.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jon Burdzy, DO, CPE, FAAFP
Managing Partner
Recent News
2022-06-08
Company data provided by crunchbase