Crexi · 18 hours ago
Marketing Director, Crexi Pro & Intelligence
Los Angeles, CA
Full-time
Onsite
Director/Executive
$170K/yr - $260K/yr
15+ years expCrexi is reimagining commercial real estate with an AI-powered platform that provides smarter solutions throughout the deal lifecycle. The Marketing Director will lead the marketing strategy for Crexi Pro and Intelligence, focusing on customer acquisition and retention while shaping the narrative and go-to-market approach to drive revenue and customer success.
Commercial Real EstateMarketplaceReal EstateSaaS
Responsibilities
Own the comprehensive marketing strategy for Crexi Pro and Crexi Intelligence, including narrative development, positioning, pricing input, and commercial priorities that drive revenue and market leadership
Develop a portfolio-level story that differentiates Pro and Intel while showcasing their combined value across listing workflows, prospecting, research, underwriting, and deal execution
Spend meaningful time in the market—joining sales calls, interviewing customers, reviewing usage data—to deeply understand segment needs and buyer behavior
Build a market intelligence framework to monitor competitive moves, pricing trends, customer expectations, and emerging CRE workflows, turning insights into clear GTM decisions
Partner with Product, Sales, and Finance to refine pricing, packaging, and tiering strategies aligned with personas, product maturity, and revenue goals
Lead go-to-market strategy for new features, releases, and product enhancements, ensuring alignment with Product, Sales, CS, and RevOps
Develop integrated, full-funnel marketing programs that span: Top of funnel: thought leadership, insights, PR, editorial content Mid-funnel: solution guides, use cases, demos, webinars Bottom funnel: sales enablement, competitive differentiation, conversion programs Collaborate with digital, lifecycle, and content teams to design multi-channel campaigns that drive acquisition and improve marketing-attributed pipeline
Identify opportunities for cross-sell and upsell and build targeted messaging that supports expansion across the customer base
Partner with Marketing Ops to refine segmentation, targetable audiences, scoring models, and performance KPIs for continual optimization and ROI improvement
Own the retention marketing strategy for Pro and Intel, partnering closely with Customer Success to reduce churn, increase product adoption, and improve user health
Develop proactive education programs—guides, onboarding flows, webinars, best practice content—ensuring customers understand how to use Pro and Intel to support their workflows and achieve meaningful outcomes
Analyze churn drivers, renewal behavior, and product usage patterns to inform messaging, campaigns, and product improvements
Work with CS to create persona-specific adoption journeys that reinforce value across listing creation, lead management, research, underwriting, and deal workflows
Build programs that support expansion and renewal, ensuring users recognize the ongoing value of Crexi’s data, tools, and insights
Shape Crexi’s thought leadership strategy, partnering with Content and Editorial teams to elevate insights around comps, valuations, underwriting workflows, parcel/tax data, and CRE intelligence trends
Oversee creation of high-impact assets—testimonials, case studies, webinars, videos, and data-driven reports—that reinforce Crexi’s authority in CRE technology and data
Ensure all messaging and storytelling aligns with Crexi’s brand promise: empowering CRE professionals with the data and intelligence they need to move faster and make smarter decisions
Equip Sales teams with compelling narratives, competitive tools, persona-specific value propositions, and messaging frameworks that drive urgency and differentiation
Partner with Sales Enablement to refine demos and talk tracks based on customer insights and market trends
Collaborate with Events to ensure conferences and trade shows generate qualified demand, highlight product differentiation, and support pipeline creation
Maintain strong customer proximity—continuously gathering feedback that informs messaging, GTM strategy, and marketing campaigns
Work closely with Sales leadership to align on pipeline goals, forecasting, and feedback loops
Collaborate with Product, CS, and RevOps to ensure a consistent customer journey across acquisition, onboarding, adoption, and renewal
Lead and influence cross-functional partners, fostering a culture of data-driven decision-making, collaboration, and commercial accountability
Partner with CS to build retention and expansion programs that drive long-term value and minimize churn
Qualification
Required
15+ years of B2B marketing experience, ideally in SaaS, or marketplace platforms; including 3+ years in a senior leadership role
Demonstrated success building GTM strategies, portfolio positioning, pricing/packaging frameworks, and demand-generation programs
Deep experience with subscription lifecycle marketing, customer retention, segmentation, and complex buyer journeys
Proven ability to craft influential narratives and thought leadership that shape market perception
Strong analytical mindset with experience connecting marketing activity to pipeline, conversion, retention, and revenue outcomes
Exceptional communicator and collaborator, highly effective working with Sales, Product, CS, and Executive leadership
Preferred
Experience in commercial real estate, data platforms, research tools, or analytics is highly preferred
Benefits
Health, Dental, and Vision insurance
Collaborative culture and numerous team activities
Company
Crexi
Crexi is a technology solution that consolidates commercial real estate tools into a single platform for brokers, investors, and tenants.
201-500 employees
H1B Sponsorship
Crexi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
Funding
Current Stage
Growth StageTotal Funding
$54MKey Investors
Jackson Square VenturesTenOneTen Ventures
2024-04-25Convertible Note
2020-05-22Series C
2020-01-24Series B· $30M
Leadership Team
Michael DeGiorgio
Founder and CEO
Eli Randel
Chief Operating Officer
Recent News
Business Insider
2025-12-03
Company data provided by crunchbase