VIETRI · 1 month ago
Paid Media Strategist
Durham, NC
Full-time
Hybrid
Mid, Senior Level
$65K/yr - $75K/yr
4+ years expVIETRI is a luxury tabletop and home décor company seeking an experienced Paid Media Strategist to enhance their performance marketing campaigns. The role involves planning, executing, and optimizing campaigns across various digital platforms, focusing on data analysis and measurable business growth.
Consumer GoodsProfessional Services
Responsibilities
Develop, launch, and manage paid search and social campaigns across Google Ads, Bing Ads, Meta (Facebook/Instagram), Pinterest and other emerging platforms
Conduct keyword research, audience targeting, and bid strategy optimization to improve ROAS
Continuously monitor campaign performance, adjusting ad copy, creative optimization ideas, and budgets to maximize CPC, CTR, CPM, CPA, ROAS, and overall efficiency
Collaborate with management to generate performance reports and insights for leadership
Track, analyze, and report on KPIs using tools such as Google Analytics and Data Studio
Manage monthly budgets and pacing, ensuring cost-effectiveness across channels along with helping plan out annual budgets to help support sales growth targets
Stay informed on algorithm updates, new ad formats, and best practices in digital advertising
Support campaign launches for product launches, promotions, and brand awareness initiatives
Qualification
Required
A minimum of 4 years of hands-on experience managing paid media campaigns (search and social)
Proven expertise with Google Ads, Bing Ads (Microsoft Advertising), and Meta Ads Manager
Strong analytical and quantitative skills; proficiency in Excel/Google Sheets for data reporting
Familiar with e-commerce and lead generation of both D2C/B2C and B2B businesses
Experience with conversion tracking using UTM parameters, scripts and pixels
Experience with Google Analytics, Paid Media reporting and conversion tracking tools required
Excellent written and verbal communication skills with a collaborative mindset
Bachelor's degree in marketing, Advertising, Business Administration, Quantitative Analysis, or related field
Preferred
Preferred certifications at the platform level such as Google Ads Certifications (Search, Display, or Video), Bing Ads Search Advertising or Retail Certifications, and Meta Blueprint Certifications
Benefits
Hybrid schedule.
Opportunities for professional development and certification renewals.
Company
VIETRI
VIETRI is inspiring the celebration of life with family and friends through the beauty of handcrafted Italian designs.
11-50 employees
Funding
Current Stage
Early StageRecent News
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