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Cricut · 1 day ago

Senior Product Marketing Manager (CPG Experience Required)

South Jordan, UT

Full-time

Onsite

Senior Level

5+ years exp

Cricut is a company that makes smart cutting machines and encourages creativity through crafting. They are seeking a Senior Product Marketing Manager to drive marketing programs for their product categories, collaborating with various teams to develop strategies and execute marketing initiatives.

Consumer ElectronicsDIY

Responsibilities

Develop key marketing strategies and plans including the definition of program objectives, target audiences, strategies/tactics, deliverables, timeline, and KPIs

Work closely with Global Product Management to develop product positioning documents and go-to-market strategic briefs

Lead cross-functional teams including Creative, Digital, Corporate Marketing, Channel Marketing, Sales, and external agencies to implement and execute cross-functional marketing programs

Effectively communicate at and align all levels in the organization, including high-level executives

Drive development of marketing briefs and partner with creative team to execute against goals

Analyze consumer insights to develop a strong understanding of key audiences, consumer journeys, and purchase barriers and proactively leverage insights to build marketing plans

Analyze program performance to improve opportunities, performance, and partnerships

Stay on top of the latest marketing trends, tools, and best practices to continually innovate and implement cutting-edge strategies

Strategic plans for content supporting Product Detail Pages (PDP) for cricut.com, and retail partner sites

Develop project timelines, align stakeholders, and ensure on-time delivery of marketing assets

Partner with Site Optimization Manager to develop and implement content for A/B and multivariate testing strategies that align with business objectives

Monitor competitors' product and marketing strategies to inform product marketing messaging and content strategy

Ability to manage multiple projects, manage workload and meet deadlines

Qualification

B2C marketingCampaign managementAnalytical skillsProject managementEcommerce marketingCross-functional collaborationCommunication skillsProblem-solvingStrategic thinkingCreativity

Required

Bachelor's degree in a relevant field of study or equivalent experience

5+ years of experience in B2C marketing and end-to-end campaign management

Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results

Strong analytical and problem-solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations

Experience serving as primary stakeholder to creative teams to translate strategic briefs into flawless assets for marketing campaigns

Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion

Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment

Ability to prioritize and make strategic choices, identifying high impact near term opportunities while keeping an eye on long-term priorities

Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity

Effective communicator at all levels in the organization, including high-level executives and both technical and non-technical teams

Curiosity for the consumer, developing a core understanding of their needs and translating into business requirements and experiences