GitLab · 1 month ago
Director, Customer Advocacy
United States
Full-time
Remote
Director/ExecutiveGitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. As the Director of Customer Advocacy, you will lead efforts to build and execute scalable advocacy programs that showcase powerful customer stories and drive pipeline and revenue impact across the EMEA region.
Cloud SecurityDeveloper ToolsDevOpsOpen SourceSaaS
Responsibilities
Lead the development and execution of customer advocacy programs that turn our most successful EMEA customers into strategic storytellers, references, and champions for GitLab
Collaborate closely with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with pipeline, expansion, and retention goals
Drive measurable outcomes by defining and tracking key performance indicators (KPIs) related to advocacy-driven pipeline influence, deal acceleration, and brand visibility across the region
Build and nurture strong executive-level relationships with key customers across EMEA, identifying and cultivating advocates who can support references, case studies, events, and thought leadership
Own the customer advocacy lifecycle, from identifying and recruiting advocates to onboarding, engagement, and ongoing relationship management, ensuring customers see clear mutual value
Influence cross-functional teams to integrate the voice of the customer into GitLab's narratives, campaigns, and go-to-market strategies, elevating customer stories in both internal and external channels
Partner with regional stakeholders to prioritize and manage advocacy opportunities that support critical deals and strategic initiatives, ensuring clear processes for request intake, fulfillment, and reporting
Foster a culture of continuous improvement and innovation within customer advocacy, evolving programs, content formats, and engagement models based on feedback, data, and changing market dynamics
Qualification
Required
Deep experience building and scaling customer advocacy, customer marketing, and/or reference programs in enterprise technology or SaaS, ideally across multiple EMEA markets
Ability to navigate and influence complex organizations, balancing the needs of sales, marketing, product, and executive stakeholders while adapting to a rapidly changing environment
Proven leadership skills suitable for a director-level role, with experience managing, mentoring, and developing high-performing teams within customer advocacy, marketing, or related functions
Strong understanding of how customer stories, references, and testimonials influence the buyer journey, pipeline acceleration, and regional go-to-market motions
Effective communication and interpersonal skills to build trusted relationships with senior customers and internal leaders, including comfort engaging at the executive level on both business and technical topics
Capacity to work autonomously and asynchronously in a fully remote environment while staying aligned to shared goals, processes, and priorities across the broader GitLab team
Familiarity with measuring the commercial impact of advocacy programs, including pipeline influence, deal acceleration, and other performance metrics tied to regional objectives
Benefits
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental leave
Home office support
Company
GitLab
GitLab is a web-based Git repository manager that offers a variety of features for software development teams.
Founded in 2014
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$413.5MKey Investors
ICONIQ GrowthGoogle VenturesAugust Capital
2021-10-14IPO
2019-09-17Series E· $268M
2018-09-19Series D· $100M
Leadership Team
Bill Staples
Chief Executive Officer
Sytse Sijbrandij
Co-founder and Executive Chair
Recent News
2026-01-16
2026-01-16
2026-01-13
Company data provided by crunchbase