Credit Karma · 2 days ago
Growth Marketing Manager
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
3+ years expCredit Karma is a mission-driven company focused on championing financial progress for over 140 million members globally. They are seeking a Growth Marketing Manager to lead multi-channel growth marketing campaigns, develop personalized marketing messages, and drive growth strategies for core product initiatives.
CreditFinanceFinancial ServicesFinTechPersonal Finance
Responsibilities
Drive growth strategy & execution for core product initiatives from inception to launch across multiple channels, including email, push notifications and in-app
Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation
Use data to define segmentation & targeting strategies, evaluate the effectiveness of campaigns, create performance reports and provide actionable insights to stakeholders
Independently size and prioritize growth opportunities that drive your KPIs
Partner closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messages
Partner closely with Product, Analytics, and Engineering teams to identify opportunities to engage with members
Own the experimentation roadmap and long-term learning agenda for growth (scope varies by level)
Steer complex, cross-functional projects
Contribute to a collaborative team culture; at higher levels, mentor and support junior marketers
Qualification
Required
3+ years professional experience in performance or growth marketing
High data acumen; data-driven decision-maker
Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scale
Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
Hands-on, high capacity doer with desire to learn quickly, and the ability to anticipate tradeoffs and interdependencies
Highly organized and detail-oriented
High energy and positive attitude with a 'can do,' solution-oriented mindset
Advanced Microsoft Excel and Google Sheets skills
Preferred
Marketing experience in fintech, personal finance, or mortgage industries
SQL, BigQuery, and HTML familiarity
Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science)
Benefits
Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December
Company
Credit Karma
Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.
10001+ employees
H1B Sponsorship
Credit Karma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (133)
2024 (134)
2023 (118)
2022 (130)
2021 (146)
2020 (140)
Funding
Current Stage
Late StageTotal Funding
$868MKey Investors
Silver LakeSV AngelCapitalG
2020-02-24Acquired
2018-03-28Secondary Market· $500M
2015-06-23Series E· $175M
Leadership Team
Ryan Graciano
Co-Founder & Consulting Advisor
Alicia Hwang
Managing Counsel
Recent News
500 global
2025-12-31
felicis.com
2025-12-30
globalventuring.com
2025-12-08
Company data provided by crunchbase