McDonald's · 1 month ago
Supervisor, Marketing Measurement and Optimization (Business Insights)
Chicago, IL
Full-time
Hybrid
Mid Level
$93K/yr - $117K/yr
4+ years expMcDonald’s is one of the most recognized brands in the world, serving millions of customers daily. The Supervisor, Marketing Measurement and Optimization role focuses on leveraging data analysis and consumer behavior insights to enhance marketing strategies and impact sales and market share.
Restaurants
Responsibilities
Data analysis: Detect and communicate impactful marketing insights across multiple data domains (sales, transactions, product mix, market share, and marketing mix models)
Reporting: Support continuous enhancement and automation of functional and executive-level reporting on marketing impact and campaign performance
Strategic Support: Serve as data and analytics advisor to McDonald’s leadership and functional teams, providing ongoing analytical support. Help create efficiencies across markets by sharing best practices and cross-market learnings
Enterprise Leadership: Promote “One McDonald’s Way” of measurement, measurement design and metric definitions in coordination with subject matter experts; support efforts to improve our data assets and enhance their usage
Qualification
Required
4+ years of experience in paid media, digital marketing, or a related field, with a focus on campaign optimization and testing
Bachelor's degree in Marketing, Advertising, Business, or a related field
Strong understanding of paid media channels, including search, social, display, video, and programmatic advertising
Proficiency in data analysis tools such as Google Analytics, Excel, and statistical analysis software
Experience with A/B testing, multivariate testing, and other experimentation techniques
Strong analytical skills with the ability to interpret complex data and generate actionable insights
Curious, task-oriented, and a self-starter, with a proven track record of 'getting things done'
Customer-centric mindset with a passion for discovering consumer behavior, trends, and opportunities for innovation
Benefits
Health and welfare benefits
A 401(k) plan
Adoption assistance program
Educational assistance program
Flexible ways of working
Time off policies (including sick leave, parental leave, and vacation/PTO)
Bonus, calculated based on individual and company performance
Company
McDonald's
McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries.
10001+ employees
H1B Sponsorship
McDonald's has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (61)
2024 (77)
2023 (37)
2022 (31)
2021 (60)
2020 (12)
Funding
Current Stage
Late StageLeadership Team
Darryl Webb
Multi Unit Franchise Owner - President / CEO
Douglas Gehrig
CEO
Recent News
2025-10-07
The Motley Fool
2025-10-07
Company data provided by crunchbase