VML · 3 weeks ago
Group Media Director
New York, NY
Full-time
Hybrid
Director/Executive
$100K/yr - $230K/yr
10+ years expVML is a creative agency and consultancy seeking a Group Media Director to lead key client accounts. The role involves driving strategic direction for new business development, fostering executive-level client partnerships, and overseeing innovative media planning efforts.
AdvertisingMarketing
Responsibilities
Cultivate and strengthen executive-level client relationships, serving as a trusted advisor and strategic partner to foster long-term growth
Provide strategic oversight and ultimate accountability for the resolution of client media challenges and issues on a single AOR client
Define and ensure adherence to processes and strategic timetables for the development and delivery of comprehensive media plans
Lead, mentor, and develop a high-performing team, including other Directors and senior media professionals, fostering a culture of continuous learning, innovation, and career progression
Drive new business strategy and participate in pitches, demonstrating VML's capabilities and securing growth opportunities for the agency
Collaborate cross-functionally with other VML departments (e.g., Creative, Analytics, Strategy) to deliver fully integrated solutions
Set the overarching strategic direction and ensure excellence for comprehensive media plans that align with and exceed client marketing objectives across a group of accounts
Champion and embed consumer-centric insights into all strategic planning, ensuring deep understanding of audience behaviors drives media strategies
Drive the adoption of innovative media technologies and capabilities across the group, ensuring VML's solutions are cutting-edge and effective
Lead the identification and development of groundbreaking content and multi-platform media partnerships, creating unique value for clients
Oversee the development and strategic articulation of advanced media plan recommendations and alternatives, presenting with executive presence to clients
Provide leadership in analyzing competitive activity across client industries, translating insights into actionable strategies
Partner closely with analytics leadership to define robust measurement frameworks, drive actionable insights, and ensure continuous optimization for all campaigns within the group
Ensure that all media plans are executed flawlessly, on schedule, and within budget, with consistent oversight and quality control
Actively participate in industry forums and maintain deep relationships with media and technology partners to ensure VML remains at the forefront of market trends and opportunities
Qualification
Required
10+ years of progressive experience in media planning and performance media, with at least 3-5 years in a leadership role overseeing a team. Agency experience required
A fundamental and comprehensive understanding of all media channels, including Television, Audio, Print, and all digital media channels. Experience hands on keys/in-platform or managing related teams is a plus
Solid knowledge of various performance platforms and their strategic application to drive business outcomes
Extensive experience leading, mentoring, and developing large teams (12+), including those junior, mid level, and Director level
Proven client-facing experience at an executive level, with a track record of successfully managing and growing major accounts
Demonstrated ability to manage and lead across complex cross-functional internal teams and effectively lead with external clients, partners, and vendors
Strong experience in integrating strategic research/planning with advanced analytics/measurement/optimization to deliver superior results and insights
Benefits
Full spectrum of group health coverage options (medical, dental, vision)
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
Variety of paid time off offerings
Company
VML
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.
10001+ employees
H1B Sponsorship
VML has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (5)
2023 (11)
2022 (13)
2021 (7)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
unknown2013-10-15Acquired
Leadership Team
Tripti Lochan
Co-Chief Executive Officer Asia
Abigail Walker Baehr
Chief Strategy Officer, North America
Recent News
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