Barings · 19 hours ago
Director, Brand Marketing
Charlotte, NC
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expBarings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. The Director, Brand Marketing will play a critical role in advancing Barings’ brand by shaping and executing the brand strategy to ensure Barings stands out in the asset management industry.
Venture Capital
Responsibilities
Implement the brand strategy by developing a cohesive brand framework to ensure consistent brand application across all channels
Collaborate with marketing colleagues and external agencies to enhance the visual identity, tone of voice, and design system, ensuring these elements are reflected across all touchpoints
Lead the development of integrated campaigns and messaging frameworks across paid media, website, and experiential platforms
Manage digital advertising initiatives, including overseeing ad assets from concept to creation, implementing A/B testing strategies, and optimising campaigns for performance across relevant platforms
Oversee the entire process for advertising, including planning, creative development, and agency management
Deliver impactful activations at flagship conferences and Barings-hosted events, focusing on measurable outcomes and audience engagement – in partnership with Barings events team
Collaborate with corporate marketing colleagues by providing input and ideas to support marketing initiatives that effectively communicate the brand story to internal and external audiences
Ensure full delivery of contracted benefits, including rights management, brand visibility, and performance tracking for firmwide brand sponsorships
Partner with marketing attribution colleagues to define key performance indicators (KPIs) for brand health and campaign success, and contribute to post-campaign analysis and insights
Manage an omnichannel marketing budget, ensuring optimal allocation of resources and adherence to compliance requirements
Align cross-functional teams and agency partners around a unified brand vision, fostering collaboration and shared objectives
Qualification
Required
10+ years' experience in brand marketing with a proven track record of elevating major brands
Expertise in out-of-home advertising and experiential activations, delivering high-impact campaigns
Ability to link brand marketing to measurable business outcomes, leveraging robust testing and optimization frameworks
Strong influencing and collaboration skills to drive alignment across cross-functional teams and agencies without direct authority
Exceptional writing, editing, and presentation skills, with hands-on involvement in early creative development
Experience within asset management or related financial services sectors, demonstrating industry knowledge
Proven success integrating brand strategy into live experiences and digital platforms, ensuring consistency and engagement
Occasional travel required for activations and events
Benefits
Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
Fitness Center Reimbursement Program (Including Online Memberships)
Employee Assistance Program (EAP)
Fertility Benefits
Highly competitive 401(k) Plan with Company Match
Health Savings Account (HSA) with Company Contributions
Flexible Spending Accounts (FSA) - Health Care & Dependent Care
Retirement Health Reimbursement Account
Basic and Supplemental Life Insurance
Spouse and Child Life Insurance
Paid Vacation, Sick Days and Annual Holidays
Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
Short and Long Term Disability Plans
Paid Volunteer Time
Education Assistance Program
Charitable Matching Gifts Program
Commuter Reimbursement Program
Adoption and Surrogacy Reimbursement Program
Company
Barings
Barings is a $481+ billion* global asset management firm that partners with institutional, insurance, and intermediary clients, and supports leading businesses with flexible financing solutions.
Founded in 1762London, England, GBR
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2002-12-27IPO
Leadership Team
Ian M. Fowler, CFA
CEO & President - Barings Private BDC (BCIC)
Mike Freno
Chairman and CEO, Barings LLC
Recent News
2024-05-07
2024-04-28
2024-04-28
Company data provided by crunchbase