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EssilorLuxottica · 3 weeks ago

Sr. Analyst, Consumer Analytics (CRM Targeting)

New York, NY

Full-time

Onsite

Mid, Senior Level

$81K/yr - $113K/yr

3+ years exp

EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses and eyewear. The Sr. Analyst, Consumer Analytics will support the targeting lists production process for various marketing channels, ensuring campaign accuracy and timely execution while collaborating with cross-functional teams.

EyewearHealth CareProduct Design

Responsibilities

Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines

Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)

Help ensure overall success of daily operations

Contribute to targeting list production, workflow configuration, and operational execution for multiple Optical brands (e.g., LC, FE, TO, PV, TV) and SGH incremental campaigns

Actively participate in weekly production meetings with cross functional team members

Set up email deployments including:

Creating A/B audience segmentation

Coordinating deployment timing in alignment with campaign schedules

Produce audience list counts to support business sizing upon request for all communication channels (email, DM, SMS, digital targeting)

Collaborate with other departments/partners (e.g, IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and process are properly performed

Run SQL queries for audience validation and assist with simple data checks to ensure targeting accuracy

Perform routine QA steps, including verifying audience counts, checking suppression logic, and confirming deployment readiness