Wismettac Asian Foods, Inc. · 1 month ago
Marketing Innovation Manager
Santa Fe Springs, CA
Full-time
Onsite
Mid, Senior Level
5+ years expWismettac Asian Foods, Inc. is seeking a Marketing Innovation Manager to lead early-stage innovation by identifying trends and translating insights into strategic product opportunities. The role requires a strong understanding of Asian food culture and involves collaboration with cross-functional teams to drive business growth.
Food and Beverage
No H1B
Responsibilities
Identify and analyze emerging food, lifestyle, and cultural trends using diverse data sources and industry tools
Connect trend observations to consumer needs, category dynamics, and whitespace opportunities
Translate insights into clear consumer inputs that guide product and portfolio strategy
Share insight learning with cross-functional teams to align on priorities and focus
Lead concept development using insights, data, and competitive benchmarking
Build consumer-focused concept briefs and align direction with internal partners (Procurement, Product Management, Sales)
Review sourcing options and evaluate OEM opportunities with Procurement and Product Management teams
Ensure that innovation projects are insight-backed and aligned with business strategy
Partner with cross-functional teams to shape launch strategies, messaging, and early-stage consumer touchpoint planning
Work with Brand Communications to ensure innovation stories are compelling and culturally grounded
Monitor post-launch performance, analyze results, and integrate learnings into future planning
Qualification
Required
Bachelor's degree in Marketing, Business or related field
5 years in innovation, brand marketing, product marketing or related roles within CPG or food
Experience leveraging insight tools and frameworks to validate opportunities
Strong interest or experience in Asian food and U.S. consumer culture
Strong ability to interpret trends, data, and competitive landscapes into strategic direction
Excellent collaboration and communication skills with proven cross-functional leadership
Strategic thinker with both analytical rigor and creative intuition
Strategic Thinking: Connects insights to business and product vision
Business Acumen: Understands profitability, competition, and long-term value creation
Trend Fluency: Detects and interprets cultural and category signals
Insight-to-Execution: Moves from insight to actionable product strategies
Cross-Functional Collaboration: Works effectively with sales, procurement, product teams
Cultural Intelligence: Leverages Asian food understanding to guide authentic innovation
Must be authorized to work in the United States on a full-time basis for any employer
Preferred
MBA preferred
Experience in the food industry, especially with a focus on Asian food innovation, is highly desirable
Certifications in relevant innovation platforms (e.g., Design Thinking, Advanced Analytics, Salesforce Marketing Cloud Consultant) is a plus
Benefits
Health Insurance
Vision Insurance
Dental Insurance
Life & accident insurance
Pet Insurance
401(k) with company matching
19 days of paid time off
Wellness program and EAP assistance
And much more!
Company
Wismettac Asian Foods, Inc.
Wismettac Asian Foods is a wholesale company that provides Asian food products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Brooke Sadler
Regional HR Business Partner - Benefits Manager
Jinna Baik, SPHR
Human Resources Business Partner
Company data provided by crunchbase