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TikTok · 3 weeks ago

Senior Product Manager, Shop Advertiser Experience - Global Monetization Product and Technology - Seattle

Seattle, WA

Full-time

Onsite

Senior Level

$157K/yr - $296K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video. The company is seeking an experienced Product Manager to lead the development and optimization of their advertiser experience for Shop Ads campaigns, focusing on creating effective ad solutions for sellers of all sizes.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Lead the development and optimization of Shop Ads advertiser experience within TikTok Ads Manager for performance ads campaigns

Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns

Own the roadmap and strategy for campaign management features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs

Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers

Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences

Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions

Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform

Qualification

Product ManagementAd Interface DevelopmentData AnalyticsOnline Advertising KnowledgeCross-Functional CollaborationBilingual in MandarinCommunication SkillsProblem-Solving Skills

Required

BA/BS degree

5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization

2+ years of experience building and launching ad interfaces or platform products, in addition to overall experience

Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance

Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams

Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders

Bilingual in Mandarin for global cross-functional collaboration with Chinese stakeholders. (high proficiency, oral and written)

Preferred

Strong knowledge of the online advertising ecosystem, including ad creation, optimization, bidding and TikTok Shop ecosystem

Experience with TikTok Ads Manager or other major ad platforms and/or experience with shopping platforms

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)