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Mimica · 1 month ago

Demand Generation Manager, Enterprise

United States

Full-time

Remote

Mid Level

Mimica is on a mission to empower enterprises and individuals to work more efficiently through AI-powered task mining. The Demand Generation Manager, Enterprise will be responsible for designing and executing campaigns that generate qualified leads and shape the company's revenue engine.

Artificial Intelligence (AI)Machine LearningMapping ServicesSoftware

Responsibilities

Design and run multi-channel demand programs — email, paid social, retargeting, SEO, ABM, events, and partnerships — focused on generating qualified enterprise pipeline

Build and optimize lead nurture journeys that increase engagement, improve conversion rates, and shorten sales cycles

Partner with Sales to define ICPs, align on messaging, support SDR and AE motions, and ensure high-quality handoffs

Collaborate with the Content Manager to ensure campaigns are supported with compelling assets — landing pages, case studies, guides, webinars, and thought leadership

Manage website and landing page performance, running experiments to improve conversion rates and lead capture

Track, analyze, and report on funnel performance — channel effectiveness, campaign ROI, CAC efficiency — and iterate based on data

Support execution of enterprise-facing events such as webinars, trade shows, and industry conferences that generate awareness and pipeline

Run targeted account-based initiatives, activating priority accounts with personalized campaigns and outbound support

Continuously explore new channels and tactics to expand our reach and improve pipeline velocity

Qualification

Demand generationB2B SaaS marketingMulti-channel campaignsMarketing automationCRM toolsSEOPaid acquisitionAnalytical mindsetStrategic executionCross-functional collaboration

Required

Proven experience in demand generation or growth marketing for Enterprise B2B SaaS

Track record of designing and executing multi-channel campaigns that drive measurable pipeline

Strong analytical mindset; comfortable with dashboards, attribution, experimentation, and ROI analysis

Hands-on experience with marketing automation and CRM tools (we use HubSpot)

Knowledge of SEO, paid acquisition (LinkedIn + Google), email nurtures, and conversion optimization

Strong cross-functional collaborator, especially with Sales and Product Marketing

Ability to operate strategically while executing tactically in a fast-paced startup environment

Benefits

Generous compensation + stock options - aligned with our internal framework, market data, and individual skills.

Distributed work: Work from anywhere - fully remote, in our hubs, or a mix.

Company-issued laptop, remote setup stipend, and co-working budget

Flexible schedules and location

Ample paid time off, in addition to local public holidays

Enhanced parental leave

Health & retirement benefits

Annual learning & development budget - up to £500 / €600 / $650 per year

Annual workaways and regular virtual & in-person socials

Opportunity to contribute to groundbreaking projects that shape the future of work

Company

Mimica

Mimica shows enterprises where to streamline, standardize, and automate processes across the entire organization — with zero manual effort, and in as little as two weeks.

Founded in 2018