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Condé Nast · 3 days ago

Director of Audience Development and Analytics, Allure & SELF

New York, NY

Full-time

Onsite

Director/Executive

$140K/yr - $160K/yr

8+ years exp

Condé Nast is a prominent media company known for its influential brands, including Allure and SELF. The Director of Audience Development and Analytics will drive audience initiatives, optimize strategies across various channels, and collaborate with editorial and marketing teams to enhance audience engagement and growth.

Media and EntertainmentMobile AppsNewsPublishingSocial Media

H1B Sponsor Likely

Responsibilities

Drive audience development initiatives across Allure and SELF with a focus on newsletters, partnerships, SEO, AIO, and other organic distribution channels including social

Serve as the primary liaison for all audience development priorities maintaining open lines of communication across editorial, product, technology, commerce, commercial and marketing teams. Clearly advocate for audience growth and engagement goals company-wide

Partner with editors to ensure content is optimized for all major distribution channels (including search, social, and newsletters) and collaborate with product and technology teams to enhance performance at key traffic-driving moments

Available to provide insights and content recommendations during key editorial moments throughout the year with a holistic view of Allure’s and SELF’s coverage to best optimize for traffic and engagement

Develop and manage an ongoing testing strategy across audience funnels, including paid marketing and audience data acquisition strategies

Lead organic promotion strategies for major Allure tentpole events such as Best of Beauty, Best of Beauty Live and Readers’ Choice Awards ensuring cohesive and timely execution across platforms

Partner with editorial leadership to evolve the newsletter portfolio from concept development to performance testing. Run A/B tests to refine content, layout, and delivery for maximum reach and engagement

Closely collaborate with the commerce team to ensure content is strategically distributed across relevant platforms, aligned with editorial and business goals

Monitor and report on performance metrics

Identify emerging opportunities for audience engagement that align with editorial vision. Propose and implement creative strategies to fill gaps and extend the brands’ reach

Conduct regular analysis of competitors and audience behavior to surface trends, inform future strategy, and uncover growth opportunities across channels

Make recommendations for and execute paid social and search initiatives when necessary

Maintain close relationships with partners like Meta, TikTok, Google, and Pinterest, as well as building new relationships to facilitate audience sharing and growth

Additional duties as required by manager

Qualification

SEOAudience developmentContent analyticsDigital marketingSocial strategyEmail campaignsData analysisAnalytical thinkingEntrepreneurial mindsetContent strategyTesting frameworksCompetitor analysisPerformance metricsBrand growthAudience engagementCreative strategiesDigital audience acquisitionEditorial collaborationCore values understandingSocialFlowSailthruGoogle AnalyticsDash HudsonMeta partnershipsTikTok partnershipsPinterest partnershipsProject managementCreative problem solvingTeam collaborationCommunication skills

Required

8-10 + years of digital marketing or audience development experience with a major brand, publisher, digital advertising or marketing agency with a thorough understanding of online business models and strategies

Proven ability in growing a brand and audiences across multiple platforms

Experience working with an editorial team and editorial calendar, and an understanding of content strategy including a good sense and understanding of the brand's core values

Hands-on experience managing digital audience acquisition programs

Ability to clearly articulate and present initiatives to creative and technical teams alike

Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills

Positive team player and an enthusiastic work ethic

Preferred

Experience with SocialFlow, Sailthru, Parsley, Google Analytics and Dash Hudson is an advantage

Company

Condé Nast

Glassdoor3.5

Condé Nast publishes magazines, websites, and tablet and smartphone applications. It is a sub-organization of Advance.

Founded in 1909

New York, New York, USA

1001-5000 employees

http://www.condenast.com

H1B Sponsorship

Condé Nast has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (7)

2023 (9)

2022 (4)

2021 (19)

2020 (12)