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MUSC Health · 1 day ago

Director, Integrated Marketing, Oncology, Children’s & Women’s Health

Charleston, SC

Full-time

Onsite

Director/Executive

10+ years exp

MUSC Health is a leading healthcare institution in South Carolina, focused on innovative treatments and exceptional patient care. They are seeking a seasoned marketer to lead integrated marketing efforts for Oncology, Children’s and Women’s Health, collaborating with various stakeholders to develop impactful marketing strategies.

Health CareHospitalMedical

Responsibilities

Creates and sets strategic vision and leads the process of developing cancer-related marketing communication strategies from a white sheet across enterprise, clinical, academic, and research divisions for MUSC – as well as Children’s and Women’s Health. Proactively researches and stays abreast of trends that inform strategic direction and multiyear planning. Develops business cases that justify marketing investment to fuel growth

Architects and builds new integrated marketing communications campaigns and digital journeys across key audiences. Drives alignment across multiple internal disciplines and groups while directing outside agencies to formulate and deliver marketing strategies. Reports outcomes, learnings and insights in a clear, concise, and actionable fashion. Oversees, directs and influences the work of others as an extension of the team to deliver and optimize commercially-oriented marketing tactics

Demonstrates and leads with strong executive presence to align cross functional team members to achieve marketing strategy objectives. Serves as a liaison or client manager between internal stakeholders and OCM team

Utilizes robust market research, competitive and benchmark intelligence, CRM data, analytics, and other available data to build measurable programs are developed in a consistent manner and measured for demonstrable ROI. Assesses demographic, socioeconomic, competition, competitor position, and other internal/external forces affecting continued business success and develops and manages short- and long-term marketing objectives to capitalize on identified opportunities

Qualification

Integrated marketing communicationsHealthcare marketing experienceMulti-channel campaignsMarket researchAgency managementRelationship managementLeadership skillsInterpersonal skills

Required

Bachelor's degree in marketing, communications, business, or related field

10+ years of progressively responsible marketing experience with bottom-line accountability for measurable business results

Proven track record of synthesizing large volumes of initiatives and program focus areas into a clear, compelling story

Exceptional ability to develop marketing communications strategies from scratch, including multiphase roadmaps to advance and elevate impact over time

Deep knowledge and robust experience building integrated, multi-channel campaigns across paid, earned, social, owned and out-of-home

Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking

Qualitative and quantitative market research experience

Agency and vendor management, use of multi-channel advertising, communications, and digital strategies to achieve market share and brand power

Excellent problem-solving, leadership, interpersonal skills - and exceptional relationship management skills

Education: Bachelor's Degree or Equivalent Work Experience: 9 years progressive work experience and 4 years management experience

Preferred

Masters preferred

Healthcare marketing experience (and domain experience in oncology, children's or women's health is preferred)

Company

MUSC Health

MUSC Health provides health-care services through its patient- and family-centered care, education, research, and various partnerships. It is a sub-organization of Medical University of South Carolina.

Founded in 1824

Charleston, South Carolina, USA

10001+ employees