Apply on Employer Site

Affidian Credit Union · 3 weeks ago

Director of Marketing and Business Development

Denver, CO

Full-time

Onsite

Mid, Senior Level

$75K/yr - $110K/yr

5+ years exp

Affidian Credit Union is looking for a Director of Marketing and Business Development. This role is responsible for designing and executing strategies for marketing, brand awareness, and business growth while overseeing brand development and integrated business development programs.

BankingFinancial Services

Responsibilities

Develops and executes a comprehensive marketing and growth strategy aligned with the Strategic Plan and organizational goals

Identifies short-term and long-term strategic issues, opportunities, and competitive threats; prepares recommendations and actionable strategies for executive management

Directs all marketing programs, campaigns, advertising, digital content creation, and brand communication across all channels, including website, digital banking, newsletters, in-branch digital displays, social media, and community platforms

Ensures brand consistency and quality in all messaging, materials, and member-facing communications

Utilizes ROI analysis, campaign reporting, and performance dashboards to optimize marketing effectiveness

Oversee market research activities, including data collection, segmentation, forecasting, and competitive analysis

Provides executive-level reporting on market trends, member needs, product performance, and emerging opportunities

Direct and oversee the activities of Business Development Representatives, ensuring strong outreach execution, pipeline development, relationship building, and SEG engagement

Designs member-engagement strategies, retention programs, and community-impact initiatives that strengthen long-term relationships

Supports staff training and communication tools to reinforce sales goals, product knowledge, business development visits, and member-experience expectations

Develops and manages the annual marketing and business development budget; monitors variances and implements corrective actions

Measures and communicates ROI, campaign performance, growth outcomes, and business-development impact to leadership

Demonstrates exceptional verbal and written communication skills and the ability to effectively communicate with members, management, staff and the public

Works independently with minimal supervision while providing proactive strategic leadership

Displays initiative, creativity, and a solutions-focused mindset

Energizes teams and supports staff in achieving sales and engagement goals

Extensive knowledge of Credit Union products and services and continually learns and stays current with trends in the marketplace

Must have a professional appearance, dress, and attitude

Comply with all published directives and expectations in the Affidian CU Employee Handbook

Qualification

Marketing strategyBrand developmentData analyticsStrategic planningDigital marketingClient engagementBudget managementCreative content developmentCommunication skillsRelationship buildingTeam collaboration

Required

Bachelor's degree in Marketing, Communications, Business, Strategic Management, or related field is required

Five plus years of progressive experience in marketing, strategy, business development, or related leadership roles in financial services or similar industries

Strong relationship-building and client-engagement skills, with a member-centric focus

Expertise in marketing strategy, brand development, data analytics, budgeting, and strategic planning

Demonstrated experience in digital marketing, creative content development, and communications