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NEOGOV · 3 weeks ago

Social Media and Digital Engagement Intern

Lynchburg, VA

Internship

Onsite

Intern

$15/hr - $15/hr

NEOGOV is seeking a Social Media and Digital Engagement Intern within the City of Lynchburg’s Communications & Public Engagement Department. This internship provides a hands-on learning experience focused on social media management, content strategy, and digital marketing, allowing interns to work alongside communications professionals to enhance the City’s digital presence and engage with the community.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Assist with daily management of the City of Lynchburg and Lynchburg Parks & Recreation social media channels, with additional support to other municipal accounts as needed

Schedule and organize posts for staff review and approval

Develop and maintain a social media content calendar to plan posts, campaigns, and highlight events

Monitor post performance and make recommendations for optimization

Ensure all content aligns with the City’s brand voice and visual identity

Stay informed about current social media trends, formats, and algorithmic recommendations to maximize organic reach and engagement

Identify opportunities to incorporate trending audio, hashtags, and visuals while maintaining brand consistency

Participate in bi-weekly editorial meetings to brainstorm ideas, review upcoming campaigns, and collaborate with the Communications & Public Engagement team

Work with staff to develop strategies that strengthen the City’s digital presence and encourage resident engagement

Collect, organize, and catalog photos, videos, and user-generated content for future use

Assist with the migration of digital assets into the City’s Digital Asset Manager (Canto)

Help select photographs and video clips that best showcase Lynchburg’s people, places, and events

Gain hands-on experience with a variety of professional tools and platforms, including: Social Media Management: Meta Business Suite, Metricool, or similar scheduling tools; Digital Platforms: Facebook, Instagram, LinkedIn, X, Canto, Microsoft Teams; Design Tools: Canva, Adobe Express, Meta Edits, and other creative applications

Qualification

Social Media ManagementContent StrategyDigital MarketingCanvaAdobe ExpressPhotographyCuriosityWriting SkillsOrganization SkillsTime ManagementPositive AttitudeCollaborative SpiritDetail-oriented

Required

Must be a current college junior, senior, or graduate student

Possession of valid driver's license issued by the Commonwealth of Virginia and acceptable driving record according to City criteria

Must successfully complete IS100 and IS700 National Incident Management (NIMS) training within 180 days of employment

Preferred

Strong interest in social media strategy, communications, and community storytelling

Familiarity with major social media platforms and digital engagement trends

Working knowledge of Canva, Adobe Express, and Meta editing tools

Excellent writing, organization, and time management skills

Positive attitude, initiative, and collaborative spirit

Detail-oriented, curious, and eager to learn new tools

A passion for Lynchburg and connecting with the community

Basic photography experience

Benefits

Medical, dental, and vision coverage

Retirement through the Virginia Retirement System (VRS); the City’s contribution is based on a rate determined bi-annually by the VRS Board and employees pay 5% of base pay (pre-tax) towards their VRS benefit

Life insurance at no cost to the employee

Optional benefits such as 457 deferred compensation, Roth IRA, flexible spending accounts, etc.

Eligibility for parental leave and tuition assistance

Paid Time Off

Employees of the City of Lynchburg may also be eligible for the Public Service Loan Forgiveness Program for federal student loans