Pinnacle Advertising · 3 weeks ago
Paid Search Specialist
Schaumburg, IL
Full-time
Hybrid
Entry Level
$60K/yr - $65K/yr
1+ years expPinnacle Advertising is a company that specializes in advertising solutions, and they are seeking a Paid Search Specialist to manage paid search campaigns for their clients. The role involves setting up, maintaining, and optimizing PPC campaigns in Google Ads and Bing Ads, along with monitoring performance and providing insights for improvement.
AdvertisingMarketing
Responsibilities
Set up and maintain multiple PPC campaigns in Google Ads & Bing Ads for multiple clients
Monitor, track and report on PPC campaigns
Manage and optimize client campaigns
Analyze website traffic and offer insights for improving campaigns
Complete keyword research
Complete competitor research
Communicate paid search results and data to account teams
Support the media lead on client needs as required
Manage campaigns with all bid strategies
Think critically and strategically when suggesting optimizations and provide rationale
Develop proficiency in agency systems and processes
Performs other duties as assigned
Qualification
Required
Bachelor's Degree in Media, Marketing, Communications or related field is required
1 year relevant experience building and managing paid search campaigns in Google and/or Bing
Proficient at Microsoft Excel
Excellent organizational, written and verbal communication skills
Preferred
Google Analytics and Google Ads and/or Bing experience preferred, but not required
Automotive paid search experience, a plus
Google Analytics certification, a plus
Working knowledge of media billing platforms and media reconciliation workflows, a plus
Benefits
Medical:choose from3 PPO plans or 1 HDHP with HSA
Dental
Vision
Basic Life
Short and Long Term Disability
Legal Plan
ID Theft
Flex Spending Account
Transit benefits
Flexible PTO
Paid company holidays
Floating Holiday
Paid Parental and Primary Caregiver leave
Employee Assistance Program (EAP)
Traditional and Roth 401(k) with a company match
Company
Pinnacle Advertising
Pinnacle Advertising is a full service advertising & marketing agency with extensive experience.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Magnusson
Founder/CEO
Recent News
Chicago Tribune
2025-02-06
2025-02-03
PR Newswire
2025-01-31
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