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Lovable · 1 month ago

Integrated Marketing Lead (New Media)

San Francisco

Full-time

Hybrid

Senior Level

Lovable is a company that enables anyone to build software quickly and effectively. The Integrated Marketing Lead will define the brand, shape the new media strategy, and lead various marketing initiatives to enhance Lovable's presence and community engagement.

Artificial Intelligence (AI)Developer PlatformDeveloper ToolsSoftware

Responsibilities

Define and evolve our brand

Shape Lovable’s voice, visual language, and positioning across all channels

Shape our new media strategy

Decide where Lovable shows up, what we build, and how we win attention—across podcasts, video, social, and emerging platforms

Build and scale owned media channels

Help us take Lovable-owned channels to the next level with clear audience growth and impact

Direct high-impact video

Lead video storytelling end-to-end, with content designed to travel and reach millions of views

Run integrated campaigns

Orchestrate multi-channel launches and campaigns that drive awareness, adoption, and cultural relevance

Elevate our social presence

Lead a strong social team to grow community, originality, and creative output across platforms

Create memorable moments

Design events and brand moments—online and offline—that generate buzz and feed our broader media ecosystem

Qualification

New media strategyVideo content directionBrand storytellingIntegrated campaignsSocial media growthStartup adaptabilityCreative thinkingLeadership skills