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C3 AI · 2 days ago

Senior Director, Events Marketing

Redwood City, CA

Full-time

Onsite

Director/Executive

$200K/yr - $260K/yr

15+ years exp

C3 AI is an Enterprise AI application software company that delivers a family of integrated products for developing and operating enterprise AI applications. They are seeking a Senior Director of Events Marketing to plan, manage, and execute various events, ensuring high-impact experiences for global audiences while improving internal processes and brand presence.

Artificial Intelligence (AI)Enterprise SoftwareMachine LearningSaaSSoftware

No H1B

Responsibilities

Design corporate event strategy across C3 AI event portfolio by collaborating with LOBs including Sales and Products organizations

Create, and deliver proprietary executive-level events

Manage corporate and field annual event budget

Negotiate contracts and manage relationships externally

Drive all aspects of event management: messaging, communications, logistics, branding, collateral, vendor management, project timelines, budget management and reconciliation

Manage event team to ensure participation in third party event and thought leadership opportunities are branded and contain updated messaging

Write executive event briefings and prepare event updates including budgets for executive approval

Monitor, measure, and report event campaign effectiveness and results. Track and analyze event performance in CRM system. Produce a scorecard for each event executed

Communicate with various external and internal groups to drive project plan and foster collaboration

Input lead data into CRM system, support list management for lead generation and nurture marketing, and perform marketing operations functions

Manage multiple, complex programs successfully in a collaborative, fast-paced environment

Qualification

Event marketingCorporate event strategyProject managementAnalytical skillsMarketing automation systemsCommunication skillsInterpersonal skillsCreative thinkingTeam collaborationProblem solvingAdaptability

Required

Bachelor's degree in Marketing, Communications, or related field

15+ years of experience in corporate and/or agency event conference management. Enterprise tech experience a plus

Excellent written/verbal communication and interpersonal skills, including executive presence

Strong project management skills, and ability to be on track for simultaneous events of varying scales and timelines

Strong analytical and quantitative skills - strong problem solver who can analyze data and define solutions

Metrics driven, experience having pipeline building responsibility a plus

Creative, high energy, innovative, proactive, and resourceful

Proven ability to thrive in a demanding, fast-paced environment

Demonstrable expertise using PowerPoint, Excel, marketing automation systems, and registration tools related to event management and execution (Marketo, Cvent, etc)

Familiarity with Microsoft Team and Office 365 or the desire to learn new productivity and collaboration tools to track and communicate all details of events

Experience and willingness to perform manual work for setup and tear down of events

Willingness to travel as needed including some occasional evening and weekend work

Candidates must be authorized to work in the United States without the need for current or future company sponsorship