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Halstead Media · 3 weeks ago

Paid Media Director

United States

Full-time

Remote

Lead/Staff, Director/Executive

$80K/yr - $87K/yr

4+ years exp

Halstead Media is a StoryBrand Certified Agency that helps landscape and outdoor living companies fuel growth and build lasting legacies. As the Director of Paid Media, you will lead high-impact strategies across paid media platforms, overseeing a team and ensuring cohesive performance that drives measurable growth for clients.

AdvertisingSEOWeb Design

Responsibilities

Lead strategy and performance across all paid media platforms with clarity and confidence

Oversee paid media managers, freelancers, and specialists, keeping work polished and on track

Guide creative direction for ads, landing pages, and testing frameworks

Set KPIs, pacing strategies, and cross-channel alignment for each account

Maintain strong QA processes, reporting standards, and campaign governance

Collaborate with PMs, designers, copywriters, and leadership to plan high-impact campaigns

Act as the primary escalation point for performance challenges or strategic pivots

Trial new tools, processes, and workflows that improve efficiency and outcomes

Direct campaign structure, targeting, budget allocation, pacing, and optimization

Review ad copy, creative assets, and landing pages to ensure clarity and conversion strength

Lead weekly and monthly performance insights, recommendations, and strategic narratives

Troubleshoot conversion issues, tracking inconsistencies, and platform discrepancies

Develop audience strategies, retargeting systems, and nurture funnels that move prospects forward

Provide strategic direction for organic social content across clients

Review and refine monthly social calendars so messaging supports performance and seasonality

Ensure tight alignment between organic content, paid campaigns, and client priorities

Support creative and editorial development when needed

Oversee email nurture strategy and messaging direction

Advise on segmentation, automation workflows, and value-driven nurturing

Ensure alignment between email communications, ad campaigns, and broader client goals

Partner with copy and design teams to create StoryBrand-aligned, high-conversion creative

Work closely with PMs to align campaign priorities, timelines, and reporting needs

Collaborate with SEO to ensure cross-channel optimization opportunities are captured

Coach team members to strengthen reporting, testing frameworks, and performance thinking

Participate in internal systems planning, tool evaluations, and team development initiatives

Qualification

Paid media strategyGoogle Ads managementMeta advertisingCreative directionData analysisEmail marketingCross-channel strategyPerformance optimizationAudience targetingAd copywritingTeam leadership