Social Media Manager jobs in United States
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Book of the Month · 1 day ago

Social Media Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$90K/yr - $130K/yr

Book of the Month is seeking a creative and strategic Social Media Manager who is passionate about books and internet culture. This role is responsible for developing and executing a social content strategy that enhances brand presence and drives business growth while engaging with the community across various social platforms.

E-CommerceMedia and EntertainmentSubscription Service
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Work closely with the Creative Marketing Director to shape and optimize a thoughtful social content strategy through testing formats, series, and storytelling approaches
Own and manage the social media editorial calendar across all platforms
Concept, create, and publish high-impact, platform-native content for TikTok, Instagram (Reels, Stories, Feed, threads), YouTube Shorts, and emerging channels
Act as a curator of culture, staying attuned to new ideas, broader trends, and industry shifts, and translating insights into smart, on-brand BOTM content
Manage the briefing process with content creators and internal designers to produce content that meaningfully connects with our audience, measured by strong attention metrics (likes, comments, views, etc)
Write clever, engaging captions that consistently reflect BOTM’s brand voice and point of view
Stay closely aligned with upcoming campaign strategies and book releases to identify and deliver impactful ways to translate core messaging across social channels
Present monthly performance reports with clear insights and actionable recommendations
Lead daily community engagement across all channels, including comments, tags, hashtags, and paid social comments
Humanize the brand by fostering thoughtful, brand-aligned conversations with our audience
Identify, celebrate, and reshare standout UGC and influencer content
Develop creative ways to deepen community participation and strengthen brand affinity
Plan and execute co-branded and BOTM-led giveaways, challenges, and community moments
Partner with the paid social team on UGC and influencer collaborations that drive reach and engagement
Represent BOTM at industry events, capturing BTS content and brand moments

Qualification

Social media strategyContent creationCommunity managementPerformance analysisBrand voice adaptationInternet cultureCommunicationCreativityCollaborationTime management

Required

You're highly creative, with a constant stream of original ideas, and you're comfortable pitching, refining and executing them
You're fluent in the nuances of each platform and have an intuitive sense for what our audience wants to see, share, and discuss
You're a strong communicator with a sharp sense of humor and confident point of view
You can adapt your creative approach and communication style to capture and uphold a distinct brand voice
You have exceptional taste and a strong editorial eye, with a clear instinct for what content or aesthetics will resonate with the Book of the Month audience
You analyze content performance and propose smart, creative ways to improve future results
You generate compelling insights and translate them into creative concepts and content ideas
You thrive in collaboration and enjoy working with other creatives to unlock business goals
You're deeply engaged with internet culture, creator ecosystems, and books, understanding how culture and storytelling intersect
You're willing to push creative boundaries and take thoughtful risks to elevate the brand
You are focused, organized, and manage your time efficiently

Preferred

You're interested in eCommerce, Direct to Consumer, and/or the book business

Company

Book of the Month

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Glassdoor4.8
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Relaunched in 2015, Book of the Month is a curated eCommerce service for fiction readers with a primary audience of millennial women.
dateFounded in 1926
location
New York, New York, USA
people-size51-200 employees
web-link
http://www.bookofthemonth.com

H1B Sponsorship

Book of the Month has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (1)
2022 (3)

Funding

Current Stage
Growth Stage

Leadership Team

B
Blake Orlandi
Chief Executive Officer
linkedin
J
John Lippman
Executive Chairman
linkedin

Recent News

Business Insider
Navigating Mother's Day without a mother is impossibly hard. I wish brands would make it easier to opt out of ads.
2025-05-16
Medium
I Cancelled My Book of the Month Club Subscription
2024-04-10
Company data provided by crunchbase