Homebase · 1 month ago
Senior Growth Marketing Manager (Hybrid)
San Francisco, CA
Full-time
Hybrid
Senior Level
$157K/yr - $185K/yr
5+ years expHomebase is a company dedicated to helping small businesses thrive by building innovative solutions. They are seeking a Senior Growth Marketing Manager to lead high-impact acquisition programs and drive customer growth through creative and analytical strategies.
Home DecorInternetRetailRetail Technology
Responsibilities
Own and scale acquisition across modern growth channels
Lead paid acquisition across core digital channels
Launch tests across emerging and test channels (e.g., Influencers, paid social)
Coordinate with Content and Brand programs to build brand authority and visibility
Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles
Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration
Identify new, creative, influencer, and emerging channels where small business owners discover products
Create or refine AI-powered automations connecting analytics creative bidding reporting
Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems
Scale content-led acquisition via automated, human-in-the-loop blog and video workflows
Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30–60 days
Partner with our digital agency — but with hands-on ownership of campaign changes when needed
Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have)
Focus on quality, not just volume — measuring early engagement, activation, and paying conversion
Use segmentation, routing, and creative optimization to increase quality signups
Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps
Ensure unified customer journeys from acquisition onboarding paid conversion
Operate with high collaboration and shared ownership across the funnel
Qualification
Required
5–8+ years in growth marketing, acquisition, or performance marketing roles
Demonstrated success driving growth through GEO, AEO, SEO, and LLM-based discovery
Hands-on experience managing campaigns in Google, Meta, Bing (scrappy budget environments preferred)
Proven ability to manage and get leverage from digital agencies while also being hands-on in platforms
Strong experimentation rigor — hypothesis-driven testing, structured measurement, and iteration discipline
Daily use of AI tools; ability to show measurable workflow improvements
High urgency and pace; ability to drive meaningful acquisition impact within the first 30 days
Strong communicator who earns trust across GTM and Product
Preferred
Experience in consumer or prosumer growth environments (e.g., Canva, HoneyBook, insurance, marketplaces)
Experience building automated growth workflows (e.g., reporting, keyword ops, creative briefs)
Familiarity with LLM-driven search ecosystems, citation strategies, and E-E-A-T improvement
Scrappy operator who thrives with lean resources (no $100M budgets here — you're excited by constraints)
Comfortable going deep in the details while owning strategic outcomes
Benefits
Stock options + 401(k) with 4% match
Medical, dental, and vision coverage + FSA options
Unlimited PTO (salaried) + company holidays
Up to 12 weeks of paid parental leave (after 6 months of service)
Life insurance + short/long-term disability coverage
Work From Anywhere Month + meeting-free weeks yearly
Meals provided, commuter benefits, team offsites, and Customer Days
Company
Homebase
HomeBase is a home improvement and garden retailer.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$122.33M2018-11-22Debt Financing· $122.33M
2018-05-25Acquired
Recent News
2025-10-11
2025-10-11
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