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Leggett & Platt · 5 days ago

VP of E-Commerce & Omnichannel Retail

United States

Full-time

Remote

Director/Executive

10+ years exp

Leggett & Platt is a global leader in foam technology, seeking a VP of E-Commerce & Omnichannel Retail to lead the growth and transformation of their digital and big box businesses. This role involves owning the long-term strategy and P&L across various channels while driving sustainable and profitable growth through innovative capabilities and processes.

FurnitureManufacturingProduct Design

Responsibilities

Own and execute the strategic growth plan for our products across digital and omnichannel customers in Big Box, Club and Ecom channels

Own the multi-channel P&L, driving profitable sales growth. Develop and execute annual and long-range plans, including revenue, margin, and investment targets, and lead initiatives to expand penetration across customers, categories, and price points

Design and optimize channel strategies including assortment selection, pricing and promotion frameworks, channel differentiation, and digital shelf standards, ensuring alignment of product content, supply chain capabilities, and onboarding processes across customers

Lead joint business planning and top-to-top engagements with key omnichannel and big box partners, aligning on assortment, marketing, retail media, and supply chain initiatives

Establish governance and guardrails for channel conflict, MAP, pricing parity, and promotional activity across DTC, marketplaces, and retail partners

Identify and test emerging platforms, partnerships, and business models (e.g., curated partners, new marketplaces, DTC concepts) to expand reach and drive incremental, profitable growth

Partner with the leadership team to ensure that the bedding and mattress portfolio, including new SKUs and programs for big box and ecommerce retailers, aligns with the overall brand architecture, positioning, and product hierarchy

Work with marketing and product teams to translate brand and category strategies into clear channel-specific lineups (good/better/best, feature sets, price bands, packaging) that makes sense for retailer.com, marketplaces and in-store assortments

Partner with product development, marketing, and supply chain to ensure that portfolio delivers profitable, sustainable growth using consumer insights, reviews, returns data, and competitive intelligence to refine assortments and address gaps, especially in higher consideration categories like mattresses

Oversee digital marketing, brand positioning, product roadmap, customer acquisition, retention, and end-to-end online customer experience for DTC brands

Lead, mentor, and develop the e-commerce and omnichannel team; ensure clear roles, career paths, and accountability for results, including direct leadership of the Sales Manager – Bedding and the Ecommerce Growth Manager

Define the future-state organizational design for e-commerce and big box, identifying capability gaps and building a multi-year roadmap for hiring, training, processes, and tools

Build a collaborative, transparent, high-performance culture across the division, acting as a visible culture carrier for digital transformation

Foster strong cross-functional partnerships with sales, operations, marketing, finance, IT, and product teams to align strategies, solve systemic issues, and embed digital thinking in everyday decision-making

Oversee external agencies and key solution partners supporting marketplace management, retail media, digital advertising, content optimization, and analytics

Set strategic direction and KPIs for agencies and partners, ensure alignment with growth goals, and manage performance to defined metrics

Structure and negotiate commercial models and program terms with strategic partners (e.g., wholesale vs. marketplace, dropship, licensing/curated partnerships, shipping/returns responsibilities) to ensure sustainable profitability and alignment with brand strategy

Monitor all aspects of online and omnichannel sales, including contribution margin, retail media and trade investment, forecasting accuracy, profitability, and inventory health; identify and course-correct variances proactively

Ensure best-in-class digital shelf execution across customers (product content, imagery, SEO, PDP performance, ratings & reviews and Q&A, search and browse performance)

Implement data-driven decision making across channel performance, consumer insights, and competitive intelligence, building a robust KPI framework and regular performance reviews

Partner with operations and supply chain to ensure best-in-class service levels (speed to consumer, fill rate, damage/defect rates, returns handling) that support online competitiveness and retailer scorecards

Review operational readiness, lead time accuracy, and end-to-end process health across channels; drive continuous improvement initiatives with cross-functional teams

Define requirements and partner with IT to shape the e-commerce technology stack (PIM/DAM, marketplace tools, analytics platforms, review/UGC tools), establishing a single source of truth for digital product data and performance metrics

Build a test-and-learn culture with the Ecommerce Growth Manager through A/B testing and experimentation to improve conversion, CAC, LTV, and overall ROI

Own strategy and guardrails for pricing, promotions, and MAP across digital and omnichannel channels, balancing growth, profitability, and brand equity

Set investment strategies for e-commerce trade spend and retailer media networks (e.g., sponsored search, onsite display, retail media platforms) in partnership with Marketing and Finance, ensuring clear ROI expectations and measurement

Provide transparency and governance around program fees, allowances, and discounts with key retail and curated partners

Qualification

E-commerce leadershipOmnichannel strategyP&L managementDigital marketingConsumer goods experienceTeam buildingAnalytical mindsetExecutive presenceMBAAdvanced degreeCommunication skillsCross-functional collaboration

Required

10+ years of progressive e-commerce and omnichannel leadership experience, including direct ownership of a significant multi-channel P&L

Proven success driving e-commerce and omnichannel growth for consumer goods, ideally in home, furniture, or mattress categories, with major omnichannel retailers and marketplaces

Demonstrated ability to build and transform teams, influence senior leadership, and lead complex change initiatives across functions

Analytical mindset with deep understanding of digital merchandising, retail media, SEM/SEO, marketplace algorithms, revenue management, and e-commerce operations

Strong communication skills, executive presence, and the ability to build trusted relationships with senior internal stakeholders and top external retail/strategic partners

Bachelor's degree in Business, Marketing, or a related field required