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Talkiatry · 1 day ago

Growth Marketing Manager, Paid TikTok & Creative Strategy

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $140K/yr

3+ years exp

Talkiatry is a national mental health practice transforming psychiatry with accessible care. They are seeking a Growth Marketing Manager to drive the expansion and optimization of paid TikTok and creative strategies, focusing on media buying and landing page optimization.

Health CareMedicalMental HealthmHealthWellness

Responsibilities

Own and grow Talkiatry’s paid TikTok execution and creative strategy, including:

Serve as channel lead for strategy, testing, and execution on a day-to-day basis

Own the media buying and execution of paid TikTok

Own direct-response creative strategy by driving creative ideation (writing briefs and storyboarding), owning the testing roadmap, managing creative partners (agencies, TikTok One), and analyzing creative performance with the ultimate goal of increasing creative production and diversifying creative mix

Build and support our creator partnership pipeline through direct relationships and platforms like Billo, growing our creator content and whitelisting activity

Lead Paid landing page strategy and testing:

Develop and propose new landing page concepts in collaboration with other paid channel leads

Prioritize and manage the testing roadmap with the goal of improving conversion rates across paid channels

Develop requirements docs for resources building out the pages

Qualification

TikTok marketingA/B testingLanding page optimizationB2C growth marketingCreative strategyAnalytical skillsCreator partnershipsHealthtech marketingVWOWebflowOrganizational abilityCollaboration