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Best Choice Products · 1 day ago

Social Media Specialist

Newport Beach, CA

Full-time

Onsite

Mid Level

$65K/yr - $85K/yr

4+ years exp

Best Choice Products is an e-commerce retail brand committed to developing products for families. The Social Media Specialist will elevate the brand's social media strategy through data-driven content development, campaign execution, and audience growth initiatives across various platforms.

E-CommerceRetail

Responsibilities

Lead the day-to-day management of brand social channels, ensuring all content ladders up to campaign goals, product priorities, and brand voice

Partner in the strategy development and execution of social content strategies that drive engagement, community growth, and conversion across TikTok, Instagram, Facebook, YouTube, and Pinterest

Experience working within TikTok Shop, Meta Commerce Manager, and YouTube Studio for posting, optimizing content, and ensuring product tagging accuracy

Oversee the social content calendar, ensuring optimal cadence, creative diversity, and timely posting across all platforms

Collaborate with the Creative and Influencer teams to concept content that aligns with product launches, promotions, and social trends

Produce, edit, publish short-form, long-form video content optimized for platform algorithms and engagement metrics

Partner with Social Commerce Specialist on Live Shopping Events hosted through our Brand pages

Partner with Creative team-members to test new content formats, storytelling approaches, and visual styles to maximize reach and performance

Implement content best practices across organic and paid social to enhance performance and efficiency

Partner with Creator and Influencer team members to integrate UGC and creator content to complement brand-led storytelling and social commerce efforts

Monitor comment sentiment, moderate conversations, and execute the brand’s escalation guidelines for sensitive or crisis-related topics

Lead community management efforts by setting tone, response guidelines, and engagement goals across all channels

Develop outbound engagement strategies to strengthen relationships with customers, creators, and key social communities

Monitor audience sentiment and proactively identify opportunities for real-time engagement and trend participation

Track and own KPIs including content output cadence, community engagement, organic reach, and audience growth, applicable conversions, etc

Analyze social performance data to identify growth opportunities and content optimizations

Build weekly and monthly social performance reports that highlight wins, insights, and next steps

Partner with Paid Media and E-commerce teams to connect organic social insights to conversion and sales metrics

Stay ahead of emerging platform updates, algorithm shifts, and content innovations to ensure brand competitiveness

Qualification

Social media marketingContent strategyVideo productionCommunity managementSocial media analyticsSocial listening technologyMicrosoft Office 365Data-driven mindsetPassion for social trendsWriting skillsCollaboration

Required

4+ years of experience in social media marketing, digital content strategy, or community management

Proven experience managing brand social accounts and producing platform-native content

Strong understanding of social algorithms, content performance metrics, and community engagement strategies

Skilled in short-form video production and editing (native social platforms, CapCut, Adobe Premiere, Canva or similar)

Experience with post scheduling and analytics tools (Bazaarvoice, Sprout Social, or equivalent)

Experience utilizing social listening technology (CreatorIQ, Tribe, or similar) in partnership with Influencer & Creator team members to optimize EMV and share of voice + brand equity

Excellent writing, storytelling, and communication skills with the ability to balance creativity and strategy

Experience using social management and analytics tools (Sprout Social, Later, native insights, etc.)

Highly organized, collaborative, and capable of managing multiple campaigns simultaneously

Proficient in Microsoft Office 365 suite, SharePoint, and OneDrive

Data-driven mindset with experience using insights to refine creative strategy

Passion for emerging social trends, storytelling innovation, and community-first brand building

Preferred

Bachelor's degree in Marketing, Communications, or related field preferred

Consumer brand or CPG focused agency experience preferred

Experience creating organic social content for CPG product catalogs and working in collaboration with influencer and creator marketing campaigns preferred

Familiarity with social optimization and content amplification strategies are preferred

Understanding of social commerce trends and shoppable content formats preferred

Benefits

Flex Fridays: Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.

Comprehensive Health Coverage: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.

Support When You Need It: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.

Future-Forward Financials: Secure your future with our 401k plan, complete with up to a 3.5% company match.

Time to Recharge: Enjoy vacation time, paid holidays, and sick days to rest and recharge.

Fuel Your Day: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.

Exclusive Discounts: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.

Play Hard: Unwind with our on-site arcade games and ping pong to connect with colleagues.

Stay Fit: Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.

Celebrate Together: Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.