Bose Corporation · 2 weeks ago
Trade Marketing Manager – LATAM Distributors & Telco
Framingham, MA
Full-time
Hybrid
Mid, Senior Level
$106K/yr - $146K/yr
5+ years expBose Corporation is a leader in audio technology and innovation, seeking a Channel Trade Marketing Manager for the LATAM market. The role involves developing and executing marketing strategies within the reseller channel, collaborating with cross-functional teams to drive business results and enhance the brand's presence in the region.
Consumer Electronics
Responsibilities
Define the optimal strategy for the implementation of the Marketing plan at Trade level, and accountable for the execution and the results
Lead the marketing input to the on going business plan required to achieve the monthly and quarterly revenue targets
Partner multifunctionally in the identification of category management opportunities (4P) and lead its marketing execution
Be the point person for Aviation Marketing 360 activations
Partnering with Liverpool through JBP that allows us to drive omni-channel marketing campaigns with an always on approach
Performed social ads, offsite display, and offsite search campaigns with Liverpool
Provide the key Category Management and Trade input into the definition of the Annual Marketing Plan
Partners with Sales and Business stakeholders in the development of the annual promotion strategies by channels and action plans to achieve defined sales target
Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals
Work closely with the merchandising team to deliver in-store solutions that achieve aligned objectives
Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment
Identify local requirements for trade marketing assets
Liaise with external agencies to create bespoke marketing integrations/activations at Trade Level
On-going monitor retail market trend and competitors moves to adapt local trade online/offline programs & activities
Understand the marketing impact on the business plan and provide recommendation to further drive the revenue commitments
Track local trade marketing budgets and monitor offline activities
Analyze results from the activities carried out, ensuring adequate ROI on trade marketing investments
Identify and set specific KPIs to measure success and effectiveness of retail marketing activities so as to drive continuous improvement in sell through
Qualification
Required
5+ years of experience in trade/reseller marketing/digital marketing roles
Knowledge about retail trade / channel marketing
Proven results in marketing strategy development and execution
Experience working with resellers and reseller media networks
Shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey
Experience with accountability for sales and marketing targets
Experience working with cross-functional teams and alongside a sales organization
Bachelor's degree in marketing and/or business management or similar
Business travel required – predominantly to Mexico City at least once a month
Excellent English & Spanish Skills
Benefits
Bonus programs
Comprehensive health and welfare benefits
A 401(k) plan
Exclusive perks designed to support your wellbeing
A generous employee discount
Company
Bose Corporation
Bose Corporation is a privately held company that designs and manufactures audio equipment.
Founded in 1964Framingham, Massachusetts, USA
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
John Brosnahan, CFA
Chief Financial Officer
Kevin Manzolini
SVP and Chief Engineering Officer
Recent News
MarketsandMarkets Research Pvt. Ltd.
2025-08-19
2025-08-04
EIN Presswire
2025-07-08
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