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Apex Fintech Solutions · 3 days ago

Product Marketing Analyst

Austin, TX

Full-time

Hybrid

Mid Level

$77K/yr - $96K/yr

3+ years exp

Apex Fintech Solutions is a leader in digital wealth management, processing millions of transactions daily. The Product Marketing Analyst will be responsible for crafting marketing strategies and executing campaigns for new product launches, working closely with product development teams to ensure alignment with market needs.

Financial Services

Responsibilities

Analyze trends, customer feedback, competitor strategies, surveys, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams

Become the expert on our buyers, their needs, and how our products are positioned; use this knowledge to enhance product prioritization and marketing decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth

Plan and execute the launch of new products, managing the cross-functional implementation of the content plan, sales enablement, and client feedback

Distill market context, product features, client benefits, and use cases into succinct Product Briefs or PR/FAQs for use across departments to align on messaging and GTM plans

Empower Sales, Relationship Management, and other Commercial teams with the knowledge and content they need to succeed

Oversee marketing campaigns from start to finish by working closely with Content and Digital Marketing, Public Relations, and Internal Communications teams

Develop monitoring dashboards, AI tools, analytics, and related processes to track product development / marketing priorities and initiative progress

Qualification

Product MarketingData AnalyticsMarket ResearchCRM SoftwareProduct Management ToolsProject ManagementCommunication SkillsCreative Thinking

Required

Bachelor's degree in Marketing, Finance, Business, Math/Data Analytics, Economics or related field (or equivalent work experience)

3+ years of experience in a product marketing or related role, ideally within the Fintech or Financial Services industry

Ability to manage multiple projects simultaneously, set priorities, and meet deadlines

Ability to derive meaningful insights from complex data sets and convert client interactions into actionable marketing and product strategies

Ability to lead and influence cross-functional teams without formal authority

Ability to break long-term goals into short-term milestones while staying focused on a future vision

Strong organizational skills and ability to work on multiple projects simultaneously in a deadline-driven environment

Strong communication skills, both verbal and written, with the ability to express complex ideas clearly and effectively

Strong creative outlook to continually innovate in crafting user engagement and retention strategies

Preferred

Experience with Product Management tools (e.g. Jira, Confluence, Monday.com), CRM software (e.g., Salesforce) and data analytics tools (e.g., Tableau, Looker, PowerBI)

Certifications such as Pragmatic Marketing Certification, Product Marketing Alliance, etc

Benefits

Healthcare benefits (medical, dental and vision, EAP)

Competitive PTO

401k match

Parental leave

HSA contribution match

Paid subscription to the Calm app

Generous external learning and tuition reimbursement benefits

Hybrid work schedule

Company

Apex Fintech Solutions

Apex Fintech Solutions provides the tools and services that enable hundreds of clients to launch, scale, and support digital investing for tens of millions of end investors.

Founded in 2012

Dallas, Texas, US

501-1000 employees