Freebird · 2 months ago
VP of Growth
Freebird is a high-growth DTC brand redefining shaving for millions of people. They are seeking a VP of Growth who will take full ownership of new customer acquisition goals and build a cohesive, data-backed growth machine. The role requires strategic clarity and operational discipline to scale the growth function effectively.
E-CommerceElectronicsManufacturingMen's
Responsibilities
Own weekly, monthly, and quarterly pacing
Manage dynamic forecasts balancing spend, CAC, and margins
Keep growth performance within ±5% of plan
Build structured growth plans across channels, markets, and audiences
Integrate paid media, creative, and analytics into one unified operating rhythm
Shift the culture from reactive to strategic using forward-looking models, not daily noise
Lead paid media strategy across Meta, Google, YouTube, and emerging channels
Implement disciplined testing and scaling frameworks designed for velocity and precision
Maintain high spend velocity while protecting first-order contribution margin targets
Build systems that connect real ad-level data to creative strategy
Lead monthly insights on what's winning, what's fatiguing, and what's next
Partner with the Director of Performance Creative to align the pipeline 30-90 days ahead
Ensure every creative output drives measurable business impact
Build the analytics function with reporting, ownership, and clear cadence
Standardize definitions for CAC, margins, and forecasting
Make testing, incrementality, and modeling part of weekly operations
Partner with Finance to connect insights to real revenue and costs
Bring calm clarity and senior judgment to a high-speed environment
Build systems and processes that make growth predictable
Mentor directors to think like operators, not executors
Become the single source of truth for growth performance and direction
Qualification
Required
7-10+ years leading growth at a high-velocity DTC brand
Proven ownership of $20M+ annual acquisition budgets
Deep expertise across Meta, Google, YouTube, and emerging channels
Strong analytics fluency: forecasting, incrementality, MMM, attribution
Track record hitting customer + margin targets at scale
Experience building cross-functional growth operating systems
Ability to translate performance insights into clear creative direction
Strong financial acumen and partnership with Finance on pacing & CM
Leadership experience managing multi-disciplinary growth teams
Brings calm, clarity, and senior judgment in high-speed environments
Benefits
Competitive compensation package
Health, dental, and vision insurance
Unlimited PTO with a remote-friendly culture
High-ownership role with direct impact on company trajectory
A team that values clarity, accountability, and results
The opportunity to build the growth engine powering a 9-figure brand's next chapter