Apply on Employer Site

PlayCore · 3 days ago

Marketing Manager - Playcraft

Grants Pass, OR

Full-time

Hybrid

Mid, Senior Level

5+ years exp

PlayCore is a leading manufacturer of playground equipment, and they are seeking a dynamic and results-driven Marketing Manager to join their team at Playcraft Systems. The role involves overseeing brand development, collaborating with internal teams and distributors, and implementing comprehensive marketing strategies to strengthen the Playcraft brand identity.

CommunitiesEducationRecreation

Responsibilities

Lead efforts to grow and strengthen the Playcraft brand identity internally, while ensuring alignment with PlayCore’s overall brand strategy

Act as a brand ambassador, fostering a culture of brand ownership across the organization

Collaborate with distributors to ensure unified messaging and cohesive brand storytelling nationwide

Develop and implement comprehensive marketing strategies that promote Playcraft’s innovative playground solutions

Oversee campaigns across digital, social, print, trade shows, and distributor-led initiatives

Create and maintain marketing toolkits, resources, and co-branded campaigns to support distributors

Build and maintain strong relationships with distributors across the country, providing them with brand resources, training, and marketing support

Partner with distributors on joint marketing initiatives, campaigns, and regional events to expand reach and generate leads

Ensure consistent use of brand guidelines and messaging across all distributor-led marketing efforts

Work closely with internal teams—including graphic design, playground design, and sales—to ensure marketing strategies are aligned with product launches, customer needs, and business objectives

Coordinate with PlayCore corporate marketing to leverage shared resources, campaigns, and brand opportunities

Conduct ongoing market research and competitive analysis to identify new opportunities and emerging trends in the playground and recreation industry

Monitor, analyze, and report on campaign effectiveness, distributor engagement, and ROI, making recommendations for continuous improvement

Oversee the development of marketing assets, including brochures, presentations, videos, website content, and press releases

Ensure messaging highlights both Playcraft’s unique strengths and PlayCore’s collective impact

Partner with internal creative teams to maintain fresh, innovative, and on-brand materials

Qualification

Brand DevelopmentMarketing StrategyDistributor EngagementSEO/SEMAI Marketing ToolsProject ManagementResults OrientationCommunicationCreative ThinkingTeamwork