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Genius Sports · 3 weeks ago

VP, Customer Success - Betting & Gaming

New York, United States

Full-time

Hybrid

Director/Executive

$180K/yr - $220K/yr

12+ years exp

Genius Sports is a leading technology company in the sports industry, focused on delivering immersive experiences for fans worldwide. They are seeking a VP of Customer Success to lead their organization, overseeing global agency partnerships and brand-direct managed service teams while driving commercial outcomes and enhancing customer relationships.

Computer Software

Responsibilities

Define and oversee a unified post-sales strategy that supports the company’s commercial objectives across both global agencies and brand-direct clients

Ensure that both divisions—Agency Partnerships and Managed Service—operate in tight alignment while addressing their unique customer needs, workflows, and revenue motions

Develop a holistic customer lifecycle model that enhances onboarding, adoption, performance, and long-term partnership value

Directly manage senior team leads providing leadership, coaching, and strategic direction

Establish clear goals, KPIs, and performance frameworks for both teams, ensuring consistency in operational excellence, client satisfaction, and revenue outcomes

Scale the combined organization globally, identifying structure, talent needs, and resource allocation to support growth across markets

Own aggregate revenue goals across the entire post-sales portfolio, including retention, upsell, managed service revenue, and multi-market expansion

Guide the development of Joint Business Plans (JBPs) for holding companies and major brands, ensuring commercial alignment with sports calendars, tentpole events, and Genius Sports’ data-driven capabilities

Partner with Sales leadership to build a seamless pre-to-post-sales motion that accelerates time-to-value and increases platform stickiness

Champion the adoption of Genius Sports’s advertising capabilities & educate agency partners on how to integrate these capabilities into media plans, trading strategies and testing frameworks

Act as the senior voice of the customer—advocating for agency and brand needs across Product, Data Science, Engineering, and Ad Operations

Collaborate with the Product organization to prioritize roadmaps around audience capabilities, contextual triggers, measurement, and managed-service tools

Partner with Marketing to develop enterprise-level thought leadership, case studies, and education programs targeting both brands and agencies

Work closely with Ad Operations to support operational excellence, forecasting, and campaign delivery across all managed services

Work collaboratively with Genius Sports teams across the betting and gaming ecosystem to ensure advertising solutions align with wider commercial objectives

Establish processes for onboarding, campaign execution, optimization, reporting, and renewal across both divisions

Implement dashboards and analytics that give executive-level visibility into customer health, campaign performance, and revenue trends

Drive continuous improvement and automation initiatives that increase efficiency and scalability across markets and product lines

Qualification

Customer SuccessAgency PartnershipsCommercial LeadershipProgrammatic MediaData TargetingCross-Channel ActivationGlobal Team ManagementAnalytical SkillsExecutive PresenceBettingGaming KnowledgeCollaboration

Required

12+ years in Customer Success, Account Management, Agency Partnerships, or Commercial Leadership within Ad Tech, MarTech, media, or data-driven advertising

Experienced leader overseeing both agency and brand-direct customer organizations

Deep understanding of programmatic media, sports marketing, data targeting, and cross-channel activation

Proven track record of building and scaling global teams, driving retention, and managing multimillion-dollar portfolios

Strong executive presence with the ability to influence senior leaders at global holding companies and C-suite brand marketers

Analytical, data-driven, highly collaborative, and comfortable operating in a fast-paced, high-growth environment

Experience working within or closely alongside the betting and gaming industry, with an understanding of its compliance landscape, marketing restrictions, and unique audience dynamics