Universal Music Group · 1 month ago
Manager, Global Marketing
Nashville, Tennessee
Full-time
Onsite
Entry, Mid Level
2+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. The Manager, Global Marketing role is pivotal in driving the international growth of artists through the development and execution of global marketing campaigns, focusing on digital engagement and cultural relevance.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Build and execute innovative global marketing campaigns across 70+ international markets, with a strong focus on digital-first and short-form strategies to spark global discovery and engagement
Identify and create shareable cultural moments around artists, leveraging TikTok, Instagram Reels, YouTube Shorts, and emerging platforms to maximize visibility and fan engagement. Participate in artist/manager meetings and collaborate with CCMG Marketing and Digital teams to build targeted International plans around releases and ex US tour dates/appearances
Develop marketing approaches tailored to faith-based audiences globally, understanding local cultural nuances and the broader crossover into mainstream popular culture
Partner closely with international affiliates and distributors to deliver localized content strategies, secure DSP support, and activate artist campaigns across key territories. Join recurring Capitol/UMG calls to build relationships, gain insight and promote CCMG artist priorities
Manage day-to-day communications with international teams, ensuring alignment on campaign objectives, timelines, creative assets, and reporting
Drive global fanbase growth, with an emphasis on superfan identification and conversion, building long-term audience loyalty and direct relationships
Collaborate with global e-commerce and D2C teams to ideate and launch exclusive product offerings, bundles, and experiences that drive incremental revenue
Support global physical music releases and work with international retail teams to secure prime positioning and promotional opportunities
Utilize global marketing analytics, digital KPIs, and fan insights to refine strategies, optimize campaigns, and maximize ROI
Represent the label and support artists on the ground at key global events, promo runs, and activations
Other duties and responsibilities as assigned
Qualification
Required
2-4 years of marketing experience, preferably within a record label, digital agency entertainment company, or global brand
Strong knowledge of digital platforms, social trends, and content formats, especially TikTok, Instagram, YouTube, and emerging platforms
Deep understanding of the Christian/faith-based music landscape and its relationship with global pop culture
Experience managing international marketing campaigns and working cross-functionally with global partners
Excellent written and verbal communication skills, with the ability to effectively manage communication across 70+ international markets
Analytical mindset with experience interpreting campaign performance data and turning insights into action
Highly organized, detail-oriented, and able to thrive in a fast-paced, high-energy environment
Willingness to travel internationally as required
Benefits
Comprehensive medical, dental, vision, and FSA options
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Digital Music News
2026-01-17
Music Business Worldwide
2026-01-16
Company data provided by crunchbase