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HealthVerity · 1 day ago

Senior Product Marketing Manager

Philadelphia, PA

Full-time

Hybrid

Senior Level

$150K/yr - $185K/yr

7+ years exp

HealthVerity is searching for a Senior Product Marketing Manager to lead positioning, go-to-market strategy, and sales enablement for their life sciences data and technology portfolio. The role involves crafting narratives that define product success in the market and equipping teams with tools to drive adoption and growth.

Health CareInformation ServicesInformation Technology

Responsibilities

Develop clear messaging that articulates the value of the HealthVerity product portfolio to key audiences (buyers, users, KOLs) and versus competition

Refine messaging frameworks and ensure consistency across web, digital, sales, and marketing materials

Conduct value-proposition testing and refine narratives based on customer feedback and data

Build and execute product launch and product expansion plans in partnership with Product, Marketing, and Sales

Manage cross-functional launch readiness — from internal enablement to external campaigns

Identify and define target markets, personas, and segments; develop audience-specific GTM plays

Equip Sales with tools, pitch decks, case studies, objection handling, and competitive insights

Lead regular enablement sessions to improve positioning, storytelling, and differentiation in the field

Partner with Revenue Ops to measure product adoption and campaign influence

Monitor market trends, competitor moves, and buyer feedback to anticipate opportunities or threats

Develop battlecards and competitive analyses to guide Sales and Product strategy

Serve as the voice of the market within the company, advocating for customer needs

Partner closely with Product Management on roadmap alignment and product-market fit

Collaborate with Marketing colleagues on content development, PR and demand gen to amplify product stories across channels, including tradeshow content development

Influence brand and campaign direction through data-driven insights from the field

Qualification

B2B product marketingGTM strategiesLife sciences dataStorytelling skillsCommunication skillsProject managementCompetitive analysisCross-functional leadership

Required

7+ years of experience in B2B product marketing, with a solid understanding of life sciences data

Proven success in developing GTM strategies and launching new products or major releases

Strong storytelling skills — able to translate complex technology into clear, compelling business outcomes

Experience partnering with enterprise sales and product teams in a fast-paced, high-growth environment

Excellent communication, presentation, and project-management skills

Benefits

401(k) plan and stock options

Health, dental, and vision coverage start on day 1

Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave

12 weeks paid leave for childbearing, surrogacy, and adoption; 6 weeks for non-childbearing parents

Comprehensive and individualized onboarding: mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job

Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits