BAD Marketing ยท 1 month ago
Creative Strategist (Info Marketing)
United States
Full-time
Remote
Mid, Senior Level
3+ years expBAD Marketing is one of the largest Growth Marketing Agencies in the world, specializing in information marketing and coaching. As a Creative Strategist, you will lead creative ideation and strategy for direct-response clients, focusing on enhancing ad creative performance and scalability while guiding a team of designers and video editors.
E-Commerce
No H1B
Responsibilities
Lead and oversee the creative team (static designers and motion editors), owning execution quality, output volume, and professional development
Set clear expectations, provide timely feedback, and ensure consistent creative standards across all deliverables
Drive creative ideation and brainstorming for Pods in collaboration with Strategists, Copywriters, and Project Managers
Own creative win rate across clients, using performance data to guide ideation, iteration, and scaling decisions
Define creative testing hypotheses and collaborate with media buyers and strategists on testing structures
Analyze creative performance to identify patterns, insights, and repeatable frameworks for scalable success
Generate net-new creative concepts, angles, and variations informed by data, behavioral insights, and market trends
Partner cross-functionally with Strategists, Media Buyers, and Copywriters to align creative direction with account goals
Develop and maintain creative systems, frameworks, and processes for ideation, hooks, messaging, and iteration
Create clear creative briefs and iteration structures to ensure designers and editors have strong direction
Ensure each creative asset has a defined hypothesis, audience focus, angle, and performance intent
Oversee creative direction for additional assets including VSLs, webinars, funnels, and select web assets
Qualification
Required
3+ years of experience in direct response or info marketing
Proven experience leading and developing creative teams (designers, editors, or blended teams)
Strong understanding of performance creative formats, including scripted, educational, founder-led, testimonial, UGC, metaphor-driven, and static concepts
Ability to generate and iterate on ideas from both a visual and messaging perspective (without needing to execute copy or design yourself)
Experience working cross-functionally with media buying, copywriting, funnels, and creative teams
Solid understanding of creative performance metrics, attribution nuances, and ad platform reporting
Familiarity with Hyros, Meta/Facebook, Google Ads reporting, and attribution models
Working knowledge of ClickUp, Figma, and Frame.io
Strong leadership, communication, and organizational skills
Benefits
Comprehensive health, dental, and vision insurance plans (US Residents Only)
PTO
Paid US Holidays
Ongoing professional development and leadership growth opportunities
A collaborative, performance-driven environment that values creativity and results
Company
BAD Marketing
BAD Marketing is a digital marketing firm dedicated to scaling our client's brands through unique marketing strategies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ashton Shanks
Co-Founder & CEO
Eddie Maalouf
Founder & CEO
Company data provided by crunchbase