Mather · 10 hours ago
Director of Marketing
Evanston, IL
Full-time
Hybrid
Director/Executive
$117K/yr - $135K/yr
7+ years expMather is an award-winning leader in the senior living industry, and they are seeking a seasoned Director of Marketing to join their in-house marketing team. This role is responsible for leading marketing strategies and implementing integrated marketing efforts to drive lead generation and occupancy for Mather's senior living communities.
CommunitiesElder CareHealth CareHospitalMedicalNon ProfitWellness
Hiring Manager
Kelly Ann Rodas
Responsibilities
Creates annual and quarterly marketing plans to generate leads and conduct lead nurturing through implementation of integrated marketing strategies and increases awareness of Mather signature services and experiences to achieve occupancy and entrance fee goals
Directs content marketing and storytelling efforts through lead nurturing strategies by creation of and distribution of content on the appropriate platforms (such as email campaigns, videos, social media, direct mail, etc.)
Analyzes marketing performance results, measures the results of marketing activity, and recommends changes based on the data. Records and reports monthly marketing results including lessons learned, best practices and insight for future tactics
Provide creative leadership, from concept to execution, for all aspects of marketing strategies including but not limited to videos, direct mail, collateral, advertising, and e-marketing. Responsible for ensuring that all creative concepts and design are in alignment with marketing business objectives and brand attributes
Provides overall direction of marketing budgets and takes corrective action to garner sales and marketing objectives falling within designated budgets
Supports senior living outreach efforts and brand management to ensure the development of Mather identity, including (but not limited to) website strategies, direct mail, email, and ad campaigns
Supports sales efforts and special events including idea generation, printed materials, publicity, and mailings
Works in collaboration with operations and sales to develop plans and tactics. Additionally, works in tandem with other marketing professionals and follows established standards/processes within the experience center and organization
Works with public relations representative to develop monthly priorities, press releases, and other public relations efforts for select senior living and Mather
Establishes, operationalizes, engages team members in, and sustains a Quality Assurance Process Improvement process
Qualification
Required
Marketing experience in hospitality, senior living, academic, health care, real estate, not-for-profit, or comparable industry
Experience in developing and creating marketing strategies, content marketing, plans, budgeted, and tactics to achieve desired goals with B2C customers
Strong planning and analysis skills
High level of interpersonal skills to handle sensitive and confidential situations and documentation, and interaction with coworkers and management
Strong copywriting, editorial and proofreading ability. Attention to detail to ensure accuracy and ability to prioritize work to be able to successfully complete multiple tasks within allotted time frames
College degree
Computer skills proficiency in Microsoft Office applications (Word, Excel, PowerPoint, and Outlook). Must be equipped to manage in multiple systems (CRMs, HubSpot, SproutSocial/Social Media)
Minimum 7 years' experience in a marketing management role
Ability to solve practical problems and deal with a variety of variables in situations
This position requires some travel locally and to our out-of-state senior living communities
Preferred
Excellent ability to interpret data to lead to recommendations and/or business outcomes
Experience as a supervisor
Property experience preferred (e.g. working with onsite teams to support communication, program execution, signage)
Benefits
A generous paid time off (PTO) program including vacation days/personal days, sick days, and holidays. This is an “earn-as-you-go” plan that rolls over year to year, offering long- and short-term flexibility.
A 401(k) program with per pay-period employer match and annual employer contribution (available to those age 21 or better)
Convenient, subsidized parking (or public transportation for certain locations)
Wellness Spending Account: up to $300 available annually for Wellness related expenses such as gym memberships, financial planning, etc.
Medical, dental, and vision plans
Paid Parental Leave
Adoption Assistance Reimbursement
Tuition reimbursement for continuing education
Extended illness benefits
Employee wellness programs
Short- and long-term disability insurance
Life insurance is available to benefit eligible team members.
Company
Mather
Mather is a not-for-profit organization that provides care for older adults to age well.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mary Leary
CEO and President
Mary Schoeggl
Chief Financial Officer
Recent News
2025-09-17
Company data provided by crunchbase