University of Massachusetts Amherst · 1 month ago
Executive Director of Digital Strategy & Engagement (Hybrid Opportunity)
Amherst, MA
Full-time
Hybrid
Director/Executive
10+ years expThe University of Massachusetts Amherst is a nationally ranked public land-grant research university seeking an Executive Director of Digital Strategy and Engagement. This role is responsible for shaping and executing a comprehensive digital experience strategy that enhances the university's brand and engagement with key audiences.
EducationHigher EducationUniversities
Responsibilities
Develop and implement a comprehensive digital strategy that supports institutional goals for reputation, enrollment, retention, and engagement
Partner with the CMO and senior leadership to define the university’s digital vision and ensure alignment with marketing, communications, and brand objectives
Champion a culture of innovation, accessibility, and continuous improvement in digital engagement
Lead development of a university-wide digital governance model establishing standards for content quality, accessibility (WCAG compliance), and brand consistency
Oversee the design, architecture, and optimization of the university’s primary web properties and microsites to ensure an intuitive, mobile-first experience
Lead teams responsible for UX/UI design, content strategy, and front-end development, balancing creative excellence with usability and performance
Partner with academic and administrative units to align decentralized digital efforts with central brand and accessibility standards
Implement user research, A/B testing, and journey mapping to inform continuous improvements
Lead the university’s CRM and marketing automation strategies to deliver personalized, data-driven communications across the student and stakeholder lifecycle
Partner with Enrollment, Advancement, and Student Affairs to align campaigns and digital touchpoints
Ensure effective governance, segmentation, and measurement for CRM and Marketing Cloud platforms
Integrate CRM and web analytics data to provide holistic insights on engagement and conversion
Oversee web analytics to evaluate performance, inform decisions, and demonstrate ROI
Establish dashboards and reporting frameworks that surface actionable insights for university leaders
Advance privacy-compliant data collection and stewardship practices consistent with FERPA and accessibility guidelines
Lead, mentor, and develop a high-performing digital strategy team across web, CRM, analytics, and UX functions
Manage budgets, staffing, and resources for digital operations and vendor partnerships in collaboration with the department’s operations team
Foster a collaborative, inclusive, and service-oriented team culture that models the university’s values
Represent MarCom in cross-campus digital committees and initiatives
Performs other duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, information technology, design, or related field
Minimum of 10 years of progressive experience in digital strategy, marketing, or communications, including 7+ years in leadership roles managing multidisciplinary teams
Demonstrated success leading enterprise-level web, CRM, and analytics initiatives in complex organizations
Proven ability to translate business goals into digital experience strategies that drive measurable outcomes
Strong knowledge of UX principles, digital accessibility standards (WCAG 2.2), and marketing technology ecosystems (CMS, CRM, analytics, automation)
Expertise on data privacy regulations and digital governance frameworks
Exceptional communication, collaboration, and project-management skills
Demonstrated commitment to diversity, equity, inclusion, and accessibility
Preferred
Master's degree in marketing, digital media, communications, or related discipline
Experience in higher education or another mission-driven organization
Proficiency with Salesforce, Marketing Cloud, and enterprise CMS platforms
Company
University of Massachusetts Amherst
The University of Massachusetts Amherst is a public research university offering undergraduate, master's, and doctoral programs.
1001-5000 employees
H1B Sponsorship
University of Massachusetts Amherst has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (69)
2024 (77)
2023 (56)
2022 (79)
2021 (19)
2020 (31)
Funding
Current Stage
Late StageTotal Funding
$137.34MKey Investors
U.S. Department of DefenseU.S. Environmental Protection AgencyThe Howard Hughes Medical Institute
2024-09-18Grant· $7.9M
2024-07-16Grant· $6.37M
2023-11-16Grant· $2.5M
Leadership Team
Christopher Salthouse
Co-Founder Center for Personalized Health Monitoring
Alejandro Reuss
Instructor
Recent News
Research & Development World
2026-01-23
2025-12-17
Company data provided by crunchbase