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Baume & Mercier · 5 days ago

Operations & Trade Marketing Manager

New York, United States

Full-time

Onsite

Mid Level

$90K/yr - $100K/yr

3+ years exp

Baume & Mercier is a luxury watch brand, and they are seeking an Operations & Trade Marketing Manager to enhance sell-out and retailer engagement. The role involves managing trade marketing initiatives, coordinating in-store activations, and ensuring operational excellence across various retail points.

E-CommerceFashionLeisureLifestyleWeb Design

Responsibilities

Improve sell-out, visibility, and retailer engagement across all points of sale

Ensure operational excellence in product allocation, replenishment, and coop

Drive local marketing and in-store activation to support retail partners and boost performance

Maintain consistent brand image and high-quality execution across all displays and SIS

Manage sell-out declarations, ensuring accuracy and timely submission

Build replenishment proposals for each POS based on sell-out KPIs, stock gaps, and seasonality

Track retailer stock levels, slow movers, and rotation needs; recommend rebalancing

Support sales with assortment reviews, forecasts, and POS-specific product needs

Develop and execute trade marketing calendars with HQ alignment

Manage coop marketing: proposals, execution, follow-up, and performance measurement

Coordinate POP materials, displays, visuals, and SIS/space negotiations with the sales team

Ensure brand consistency across retailers: signage, visuals, display standards, watch trays, etc

Build and manage local event plans (trunk shows, holidays, regional activations)

Coordinate logistics, POS materials, visual merchandising, and event reporting

Track KPIs for each activation (sell-out lift, traffic, conversion, ROI)

Direct contact with key department stores (Bloomingdale’s, Macy’s, Saks) for replenishment, coop, marketing approvals, and seasonal floorsets

Work with store managers and staff to secure visibility, secondary placements, and local support

Track competitor visibility, SIS changes, displays, and promotions in key doors

Benchmark best practices and recommend improvements for the brand

Coordinate with operations, sales, and HQ for deliveries, visuals, and stock issues

Provide weekly reporting on execution status, market needs, and pending actions

Qualification

Trade marketing experienceRetail marketing experienceOperational disciplineProject managementAnalytical skillsCreative mindsetRelationship managementCommunication skillsOrganizational skills