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Quilt · 4 hours ago

Performance Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$140K/yr - $180K/yr

5+ years exp

Quilt is a company focused on innovative climate control solutions, aiming to transition homes away from fossil fuels. The Performance Marketing Manager will drive demand among homeowners and HVAC partners through digital marketing strategies and campaigns, while managing significant paid media investments to optimize performance across various channels.

Heating Ventilation and Air Conditioning (HVAC)Home ImprovementHome ServicesInternet of ThingsSmart Home

No H1B

Responsibilities

Drive homeowner demand across North America

Scale paid campaigns across CTV, paid social, and search that generate qualified leads for our growing partner network

Test, optimize, and scale what's working — you'll have the budget and creative assets to move fast

Launch innovative campaigns like our partner referral program, designed to create pull-through demand that brings HVAC businesses into the Quilt ecosystem

Support adjacent channels (OOH, mailers, events) when they help accelerate the homeowner funnel or unlock new learnings

Build our partner acquisition engine

Attract HVAC installation businesses — the skilled professionals who bring Quilt into homes — through targeted B2B campaigns on paid channels

Develop messaging and creative that speaks to why forward-thinking installers want to offer Quilt to their customers

Work closely with our partnerships team to understand what drives partner decisions and translate that into performance campaigns

Own the strategy and the results

Manage significant paid media investment with full autonomy to allocate across channels based on performance

Build the reporting infrastructure to show what's working (and what's not) across both audiences

Collaborate with Creative on briefs, with Sales on lead quality, and with leadership on strategic bets

Qualification

Performance marketingDigital marketing channelsB2B campaignsData analysisCreative collaborationMission-drivenBuilder mindsetDual audience fluent

Required

Experienced growth marketer with 5+ years driving performance across search, paid social, and ideally CTV

You've managed six-figure budgets and know how to scale efficiently

Dual audience fluent — you've done both B2C and B2B acquisition and can context-switch between them

Creative collaborator who can brief designers and work with creators, not just optimize existing ads

Builder mindset — you've set up tracking, built dashboards, and established processes in fast-moving environments

Mission-driven — you want your growth skills to accelerate the energy transition, not just another tech unicorn

Preferred

Bonus points if you've driven growth for considered, higher-ticket purchases with multi-step funnels and longer decision cycles — home improvement, HVAC, energy, automotive, or other categories where trust, education, and timing matter